Vice President, Strategy- HCP Media Planning

3 weeks ago


New York County New York, United States Publicis Health Media Full time
Job Description

The VP, Strategy defines daily functional management of client needs and lead the day to day work of the Strategy team. You will report to either the SVP or EVP of Strategy within the HCP group.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Your Impact:

Your Impact:

You will serve as one of the HCP Media Strategy experts on one to multiple critical clients

You will lead and oversee HCP the media strategy

You will possess in-depth understanding of the role of media channels in a plan

You will further develop your expertise in different media research tools

You will manage a team of direct and a larger team of indirect reports managing them in:Onboarding

Performance Management’

Provide training processes and tools

Manage and delegate team workload

Coach team to achieve client and agency requests

You will manage multiple accounts and will transition between them conducting the following activities:You will be accountable to the team’s deliverables and outcomes

You will provide the initial feedback on media strategies, timelines, and deliverables in partnership with other teams

You will provide input to client to help shape their marketing priorities

You will develop a daily relationship with appropriate clients on assigned brands

You will oversee overall media strategy, approach, and plan on each account

You will manage the media channel mix and initial budget allocation & rationale

You will represent the interests of other capability teams in client and agency partner meetings

You will collaborate with internal leaders to ensure strategic agreement of deliverables with client needs

Push for continuous improvement of self, team, and client deliverables



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