Vice President, Brand

3 weeks ago

New York, New York, United States Edelman Full time

Edelman has helped evolve, promote and protect some of the world's most iconic and celebrated brands. We aspire to do work that moves people – work that inspires people to not only "buy in" to brands, but also buy. We thrive off the energy, heart and hustle of the city around us and apply that same passion to everything we do. From cars to consumer goods, fashion and retail, financial service, food and beverage, luxury and technology – we are fanatics about finding an insight or truth that will inform smart strategy, breakthrough creative, and brilliant programming.

Edelman's Consumer Health & Wellness practice is growing, with experts and specialists who make it their business to understand how brands grow. We need a dynamic leader, at the Vice President (VP) level, who has a passion for building brands, driving business impact and leading a team of integrated marketers. This person will lead and grow Edelman's remit through smart attention-grabbing work and elevated client relations.

From planning and strategy to creative, partnership development and measurement, you will be leading a fast-paced business that is pioneering the earned communications landscape with a consumer wellness focus. And you will be part of a growing a team of people who are constantly curious and thrive in a culture of executing work that points the way.

In this role, you will be empowered to think and operate in and outside the box - the communications industry has greatly shifted and so too has our role, the opportunities for 'PR' to impact business in a new era of marketing are endless. From digging in on the IAT with creative, digital, and paid media agencies, to elevating partners, maximizing events and collaborations, to ongoing strategic client counsel, this role will expand your communications aperture and challenge your thinking. If you're hungry for an opportunity to partner, own and grow business through agile creative solutions and elevated client relations, then this role is for you.

Core components of this role include:

  • Experience in an inter-agency team (IAT) environment ,creative, digital, paid media, in-store etc., and being able to lead and adapt creative solutions to fit those channels in collaboration with team and agency partners.
  • Understanding the value of earned programming and how "PR" has evolved and translates in today's' complex media environment.
  • Building relationships and providing daily strategic counsel with clients across all brands. Our clients are communications AND marketing leads, so a general understanding of the full marketing ecosystem inclusive of paid, social, retail, influencer and PR, is a must.
  • Demonstrating the ability to evolve brands, to promote them and to garner attention and drive consumer action.
  • Experience generating both quick-turn creative solutions as well as longer-term programming, demonstrating agility and flexibility in your approach.
  • Demonstrating a deep knowledge, passion, and track record in Earned Media strategy, counsel, and activation.
  • Proven leadership skills with the ability to grow a team by way of motivating, coaching, consistently providing feedback, and most importantly, leading by example.
  • Experience managing and working with partners, maximizing events and collaborations, as well as providing ongoing strategic client counsel.
  • Showing financial acumen and the ability to lead a profitable business.

Basic Qualifications:

  • The Vice President must have at least eight years of relevant experience in public relations and/or related fields including research, advertising, management consulting, media and publishing.
  • The Vice President should have a bachelor's degree in a related field and strong understanding of how to communicate with teams and work from both client and agency sides.

Preferred Qualifications:

  • The ideal candidate should have a track record of leading profitable programs that have advanced client business goals.
  • They should be a superb people manager and have experience successfully managing resources and budgets as well as helping win new business.
  • They will be entrepreneurial and professional and have the confidence necessary to manage a team.

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