Regional Vice President of Marketing
3 weeks ago
Looking for something different? We ARE that something different at RPM Living.
Dynamic and fast growth culture and multiple nationwide opportunities let YOU shape your future with us. Top industry pay and benefits, best industry practices, career training and education, people-first focus...… we show you the way to success.
The position: This position provides an opportunity to directly impact and enhance operational propensity to achieve business objectives, KPIs, NOI and leasing goals through high-touch marketing strategy and leadership.
Responsibilities:
Collaborate with other company executives to make high-level decisions related to the organization, assigned region and RPM associates.
Work with operations, business development the internal marketing department to develop successful strategies that attract new clients, opportunities and retain current clients.
Oversee and nurture a team of marketing experts that support the property operations teams.
Directly impact and enhance operational propensity to achieve business objectives, KPIs, NOI and leasing goals through high-touch marketing strategy and leadership.
Drive consistency of the customer experience across all regions and clients related to marketing support.
Business Intelligence
Deliver deep insight on marketing performance and ROI across the organization and structured portfolios.
Set and maintain a high standard of analytic rigor in constructing robust BI insights to drive and support bodies of work, facilitate dialogue and inform strategy.
Strategic Leadership
Lead and nurture a team of marketing directors, and their associate’s (direct reports) within the east/west regions to achieve company and client objectives.
Develop and maintain partnerships with board members, executive leadership, operations and vendor partners to ensure company standards and vision are executed consistently across all channels and assets.
Work closely with senior leadership to drive collaboration, and foster a shared understanding of, and alignment around the work agenda, process, SOP, findings and implications, and to move the department (and ultimately organization) toward action.
Drive occupancy and ROI by providing oversight, guidance and direction in the development and implementation of marketing and branding programs.
Collaborate with internal teams, particularly Operations and IT to develop new innovative solutions that achieve company, department and property goals.
High-level oversight of marketing and sales integration efforts from the marketing team and operations. Leveraging consumer insights knowledge and apply expertise to sales tactics.
Own, plan, delegate, execute and synthesize bodies of strategy work related to operational marketing support; maintaining a solid understanding of the “Big Picture” while digging deep into the details of individual bodies of work/initiatives.
Define the national and regional-level (east/west) strategic initiatives and monitor sub-market trends in accordance; define adjustments needed to maximize traffic and closing performance.
Consult with internal marketing directors, creative, interactive, and public relations – ensuring objectives are clearly understood, and deadlines met.
Maintain a strong focus on generating new ideas through creative strategy. Continually research and make recommendations on new opportunities and marketing channels.
Client Relations / Business Development
At the highest level, ensure client relations are positive and stable with high-touch engagement.
Participate to a high-degree as the lead in assigned east/west region, in business development; material preparation oversight, in-person and virtual pitch meetings and client presentations.
Drive client portfolio-level relationships and marketing strategy touch points internally and externally.
Travel
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