Customer Development Specialist

4 weeks ago

East New London Connecticut, United States Enthuse Marketing Full time
Job Description

This position must be based in the designated territory of New London, CT.

The Customer Development Specialist is  responsible for driving business and commercial performance for a spirits portfolio within a designated set of key off premise independent and chain accounts.

Success is defined as building strong partnerships with the most influential customers leading to commercial growth within our portfolio. This role will focus on expanding education, awareness, and affinity for our world-renowned brands while executing best-in-class retail execution effectively and consistently. 

This role works cross functionally with various parties to ensure the successful sale, volume growth, distribution, brand presence, and positioning of the supplier’s portfolio. 

Core Responsibilities/Activities:

Ownership of commercial performance within assigned off premise accounts

Foster relationships with off premise decision makers to influence brand affinity with intent, imagining creative and compliant ways to exceed commercial and execution targets 

Expand portfolio distribution wherever, and whenever possible

Activate retail merchandising tactics to ensure all covered accounts are at or exceeding minimum off premise brand standards

Pre plan with Agency Management to ensure the right efforts are put against the right brands within the right accounts.  Manage and maintain an effective call frequency for the given territory

Drive commercial success – specifically rate of sale - through upselling, securing multiple SKU distribution, drive visibility and displays

Present and participate in client, distributor, and customer facing meetings at various scale

Ability to do retail / beverage math.  Possess a comfort with talking numbers and margins with customers

Build bonds and connections between our portfolio and trade by leveraging the Agency network for cross channel training, education, and experiential (e.g., tequila dinners, launch events, etc.), influence and inspire participation and engagement

Drive share of floor and shelf through the execution of customer-led trade programs

Utilize on-line database and systems to track all territory progress

Maintain open communication with field and HQ

Manage budget and maintain records for monthly reconciliation

Ensure compliance of all alcoholic beverage regulations

The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.

What Success Looks Like: 

Marked improvement for portfolio performance within identified accounts

Exceeding targets for executing identified KPIs within the off premise environment 

Sell in and build brand displays and trade marketing programs according to off premise standards

Demonstrated creativity with finding new ways to educate and engage with our customers

Effectively communicate local progress and success stories to both agency and client stakeholders, ensuring transparency and comprehension of achievements within the state

High rate of added value across territory (going over and above with our clients, customers, and partners in the field)

The physical demands of this role require the following:

Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale

Frequent lifting and moving cases of product and other objects of 50 pounds or more

The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day

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