Customer Development Specialist
3 weeks ago
This position must be based in the designated territory of New Haven, CT.
The Customer Development Specialist is responsible for driving business and commercial performance for a spirits portfolio within a designated set of key off premise independent and chain accounts.
Success is defined as building strong partnerships with the most influential customers leading to commercial growth within our portfolio. This role will focus on expanding education, awareness, and affinity for our world-renowned brands while executing best-in-class retail execution effectively and consistently.
This role works cross functionally with various parties to ensure the successful sale, volume growth, distribution, brand presence, and positioning of the supplier’s portfolio.
Core Responsibilities/Activities:
Ownership of commercial performance within assigned off premise accounts
Foster relationships with off premise decision makers to influence brand affinity with intent, imagining creative and compliant ways to exceed commercial and execution targets
Expand portfolio distribution wherever, and whenever possible
Activate retail merchandising tactics to ensure all covered accounts are at or exceeding minimum off premise brand standards
Pre plan with Agency Management to ensure the right efforts are put against the right brands within the right accounts. Manage and maintain an effective call frequency for the given territory
Drive commercial success – specifically rate of sale - through upselling, securing multiple SKU distribution, drive visibility and displays
Present and participate in client, distributor, and customer facing meetings at various scale
Ability to do retail / beverage math. Possess a comfort with talking numbers and margins with customers
Build bonds and connections between our portfolio and trade by leveraging the Agency network for cross channel training, education, and experiential (e.g., tequila dinners, launch events, etc.), influence and inspire participation and engagement
Drive share of floor and shelf through the execution of customer-led trade programs
Utilize on-line database and systems to track all territory progress
Maintain open communication with field and HQ
Manage budget and maintain records for monthly reconciliation
Ensure compliance of all alcoholic beverage regulations
The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.
What Success Looks Like:
Marked improvement for portfolio performance within identified accounts
Exceeding targets for executing identified KPIs within the off premise environment
Sell in and build brand displays and trade marketing programs according to off premise standards
Demonstrated creativity with finding new ways to educate and engage with our customers
Effectively communicate local progress and success stories to both agency and client stakeholders, ensuring transparency and comprehension of achievements within the state
High rate of added value across territory (going over and above with our clients, customers, and partners in the field)
The physical demands of this role require the following:
Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
Frequent lifting and moving cases of product and other objects of 50 pounds or more
The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day
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