Paid Media Manager

Found in: Resume Library US A2 - 1 week ago


Ocoee Florida, United States Westgate Resorts Full time
Job Description

Reporting to the VP, of Specialty Digital Marketing, the Paid Media Manager executes digital and traditional paid marketing strategies for Westgate Resorts primarily on paid search channels (Google/BING) and paid social media channels (Facebook/Instagram/META), as well as supports the marketing strategies of all departments and venues. This works closely with Resort Marketing, Revenue, Inventory, Hotel Rental, Timeshare Specialty Marketing and Groups/Marketing Departments.

To perform this job successfully, an individual must be able to perform each essential duties and responsibilities satisfactorily. Additionally, the person must possess and adhere to the following core company values:

Integrity

Passion

Work Ethic

Essential Duties and Responsibilities:

Collaborate with the Director of Marketing to execute the annual marketing plan and strategy in the following areas:

Executes the implementation of online marketing goals to ensure a share of the market and profitability of products and/or services.

Collaborates with the Director of Advertising to develop and execute the best Paid search/social ad strategies.

Assists with developing and executing a/b tests for ad copy, bid strategies, keywords, audience segments, and images.

Manages existing SEM / Paid Social Media advertising campaigns hands-on inside Google Ad shells and participates in new campaign launches.

Manages Facebook/Instagram campaigns hands-on inside Facebook Ad Manager / Facebook Business Suite

Provides creative recommendations for ad copy, image, and landing page assets. Writes short-form copy for headlines when needed for rush deadlines.

Works closely with graphic artists, writers, and web developers in the design and usability of all paid social creative assets, including ad units for display, video, discovery, and emerging ad units in Google, Facebook, Instagram, TikTok, and other media outlets.

Researches, analyzes, and monitors financial, technological, and demographic factors in order to capitalize on market opportunities and minimize the effects of competitive activity.

Communicates with outside advertising agencies on ongoing Web-based campaigns.

Develops and recommends to Senior Management online commerce strategies for the organization which will result in the greatest share of the market over the long run.

Achieves satisfactory profit/loss ratio (ROAS) and share of market performance (Impression Share) in relation to pre-set standards and to general and specific trends within the industry and the economy.

Keeps current on industry trends and testing opportunities.

Measures impact and effectiveness of campaigns by reporting on key performance indicators (conversions, conversion rate, revenue, CTR, cost per conversion, ROI, etc.).

Tests/experiments with Ad models (tCPA, ROAS, etc.) in order to achieve better ROI on campaigns.

Launches projects to support the Paid Social / Paid Advertising side of the business and follows through with brand and website teams to ensure project completion.

Functions as the main account management contact with Google, Facebook, Instagram, TikTok (and others) (for direct advertising products)

Attends online conferences and seminars.

Does back-end reporting as needed to merge offline conversion (phone call conversion) with online reporting data.

Performs other duties as assigned.


  • Digital Marketing Manager

    Found in: Resume Library US A2 - 1 week ago


    Ocoee, Florida, United States Westgate Resorts Full time

    Job Description Westgate Resorts is seeking a dynamic and enthusiastic Digital Marketing Manager. Reporting to the National Director of Marketing, this position will create and deliver on timeshare, vacation ownership, and event attendance strategies and initiatives via digital lead generation and partnership vehicles. Individuals will create engaging...

  • Account Executive Multi-media Sales

    Found in: Resume Library US A2 - 2 days ago


    Altamonte Springs, Florida, United States Salem Media Group, Inc Full time

    Overview: Salem Surround, a division of Salem Media Group, offers an exceptional opportunity for a Media Strategist / Account Executive in the Orlando area.      We are looking for a highly motivated sales professional to join our growing on-air and digital sales goals.  The individual who is hired will sell and manage our multi-media marketing...

  • Digital Marketing Manager

    Found in: Resume Library US A2 - 1 week ago


    Ocoee, Florida, United States Westgate Resorts Full time

    Job Description Westgate Resorts is seeking a dynamic and enthusiastic Digital Marketing Manager. Reporting to the Vice President of Specialty Marketing, this position will create and deliver on timeshare, vacation ownership, and event attendance strategies and initiatives via digital lead generation and partnership vehicles. Individuals will create...

  • Account Executive Digital Media Sales

    Found in: Careerbuilder One Red US C2 - 2 weeks ago


    Orlando/Florida/US Salem Media Group, Inc Full time

    Overview: Salem Surround, a division of Salem Media Group, offers an exceptional opportunity for a Media Strategist / Account Executive in the Orlando area.    We are looking for a highly motivated sales professional to join our growing on-air and digital sales goals.  The individual who is hired will sell and manage our multi-media marketing solutions...

  • Social Media

    Found in: Resume Library US A2 - 1 week ago


    Miami, Florida, United States Bommarito Performance Systems Full time

    Job Description Creative Freedom creating social media campaigns  Manages the company’s social media accounts, posts, reels, stories, and overall marketing calendars. Monitor and create detailed logs and organizational spreadsheets for various social media platforms such as Instagram, Facebook, Linkedin, Youtube, and Twitter. Understands the overall...

  • Social Media Manager

    Found in: Resume Library US A2 - 1 week ago


    Bonita Springs, Florida, United States Agency Services Full time

    Agency Services, a lead generation and customer acquisition agency, is seeking a skilled Social Media Manager to join our team as an independent contractor. As a Social Media Manager, you will play a pivotal role in managing and executing social media strategies for both B2B and B2C brands on platforms such as Facebook, Instagram, and LinkedIn. Your...

  • Email Marketing Manager

    Found in: Resume Library US A2 - 1 week ago


    Ocoee, Florida, United States Westgate Resorts Full time

    Job Description The Email Marketing Manager will support the company-wide database marketing efforts, in strategy and execution. The incumbent will manage the day-to-day operations of a variety of email campaigns, e-newsletters, opt-in strategies, and other areas of our expanding email marketing plans.  To perform this job successfully, an individual must...

  • Media Associate

    Found in: Resume Library US A2 - 2 weeks ago


    Miami, Florida, United States Publicis Groupe Full time

    Job Description Ensures all vendor invoices are entered into MBox Create the IO’s in MBOX and Prisma Works with buying team when necessary to match vendor invoices with purchased orders to determine accuracy of information on invoice Gathers information for new vendors and enters into MBox Assist with all broadcast (local and national), digital, OOH,...

  • Media Associate

    Found in: Resume Library US A2 - 2 weeks ago


    Miami, Florida, United States Publicis Groupe Full time

    Job Description Learn and complete required agency training courses offered by managers, vendors and online modules related to media, research, media billing and personal skills development. Master the full-range of media systems required for the role, including planning and billing. Evidence strong understanding of media planning and buying fundamentals,...

  • Media Supervisor

    Found in: Resume Library US A2 - 2 weeks ago


    Miami, Florida, United States Publicis Groupe Full time

    Job Description Contribute to Latin American Communications Planning for specific brands.  Manage day-to-day work assigned as part of the LATAM Comms Planning team including stewardship. Assist AMD with all aspects of Media planning development/recommendations (which may include print, broadcast, and Internet campaigns).Request proposals for any special...

  • Digital Performance Media Supervisor

    Found in: Resume Library US A2 - 2 weeks ago


    Miami, Florida, United States Publicis Groupe Full time

    Job Description Contribute to Latin American Communications Planning for specific brands.  Manage day-to-day work assigned as part of the LATAM Comms Planning team including stewardship. Focuses on servicing clients in the creation, execution, and monitoring of media plans to secure the best investment options in a variety of mediums to maximize...

  • Social Media Content Specialist

    Found in: Resume Library US A2 - 1 week ago


    Miami, Florida, United States NBCUniversal Full time

    Job Description The Social Media Content Specialist is responsible for executing day to day social media needs across multiple Telemundo platforms including Facebook, Instagram, TikTok, X, YouTube, and more. Job Duties: NBCUniversal is looking for an experienced social media specialist who is a driven critical thinker with excellent verbal and written...

  • Facilities Coordinator

    Found in: Resume Library US A2 - 2 days ago


    Lake Mary, Florida, United States Charisma Media Full time

    Job Description POSITION SUMMARY The Facilities Coordinator/OS Assistant will work under the supervision of the Office Manager and will contribute to the smooth operation of our facility. As the Facilities Coordinator, you will play a crucial role in maintaining a clean, safe, and well-functioning work environment. This position is multi-faceted and...

  • Global Marketing Communications Manager

    Found in: Resume Library US A2 - 2 weeks ago


    Hialeah, Florida, United States Cordis Full time

    Overview: About us:    Cordis is an independent, customer-focused global provider of interventional cardiovascular medical technologies. During our 60+ year history we’ve established a legacy of pioneering breakthrough technologies, including the first guiding catheters and coronary drug eluting stents. Cordis has built a strong global footprint that...

  • Account Manager

    1 week ago


    Ocoee, United States Express Signs Full time

    Job DescriptionJob DescriptionACCOUNT MANAGERPOSITION OVERVIEW The Account Manager maintains and expands relationships with strategically important large customers. Assigned five to seven named customers to start career, the Account Manager is responsible for all facets of client management; from sales and consulting to project management and...

  • Brand Strategy Manager

    Found in: Resume Library US A2 - 1 week ago


    Orlando, Florida, United States Nautique Boat Company Full time

    Job Description Develop and nurture the brand's identity and reputation in the market and ensure that the brand resonates with consumers, stands out from competitors, and aligns with the company's objectives. Key Responsibilities: Brand Strategy: Develop and execute a comprehensive brand strategy that encompasses brand positioning, values, and...

  • Digital Marketing Manager

    Found in: Resume Library US A2 - 2 weeks ago


    Daytona Beach, Florida, United States Zgraph Full time

    Digital Marketing Manager The Digital Marketing Manager will be expected to lead a team that effectively crafts and implements digital marketing initiatives including search marketing, social media, email marketing and lead management for clients in a variety of industries. Candidates should expect to be engaged in managing multiple team members, clients...

  • Marketing Account Manager

    Found in: Resume Library US A2 - 2 weeks ago


    Bradenton, Florida, United States Gallagher Full time

    About Us: Indulge your passion for problem-solving and embrace the thrill of addressing risk head-on at Gallagher's global brokerage team. Join a family of diverse minds, united by a relentless pursuit of excellence. As part of our team, you'll be the architect of protection, safeguarding businesses and empowering their ambitions. Together, we'll build a...


  • Ocoee, United States Food City Full time

    Job Summary: As a key member of the Food Service management team, the responsibilities of the Food Service Shift Leader include providing exceptional customer service, leading by example, driving sales by effectively merchandizing fresh product in the department while assisting the Food Service Manager by building a productive staff through team work and...

  • Summer News Intern Telemundo 31 Orlando

    Found in: Resume Library US A2 - 1 week ago


    Orlando, Florida, United States NBCUniversal Full time

    Job Description NBCUniversal internships are true learning and growth opportunities that help set students up for an exciting future career in media. We are committed to developing early career talent, and we are focused on helping our interns realize their potential and their dreams. NBCU interns are a diverse and curious community of innovators and...