Brand Strategy Manager

Found in: Resume Library US A2 - 7 days ago

Orlando Florida, United States Nautique Boat Company Full time
Job Description

Develop and nurture the brand's identity and reputation in the market and ensure that the brand resonates with consumers, stands out from competitors, and aligns with the company's objectives.

Key Responsibilities:

Brand Strategy: Develop and execute a comprehensive brand strategy that encompasses brand positioning, values, and messaging.

Brand Identity: Create and maintain the visual and verbal elements of the brand, including logos, color schemes, fonts, and tone of voice.

Brand Communication: Plan and oversee all brand-related communications, both internal and external, to maintain consistency and authenticity.

Copywriting: Create and manage PR, annual brochure, ad, social media product naming and any additional copy needs.

Social Media: Developing strategies and annual plan to increase followers, creating and overseeing social media campaigns, producing content and reviewing analytics (including key indicator reports and reporting on monthly Social Media metrics.

Market Research: Conduct market research to understand consumer preferences, market trends, and competitors to inform brand strategies.

Art Direction/Photo Shoot: Manage all photo shoots with internal staff and external photographers and videographers, including scheduling of talent (including team manager for athletes), selecting all images to go with all communications, social postings, website and brochure.

Product Launches: Collaborate with VP of Marketing to ensure new product launches align with the brand identity and effectively communicate product benefits.

Brand Monitoring: Continuously monitor brand health, consumer sentiment, and brand performance through market research and feedback analysis.

Marketing Campaigns: Develop and oversee marketing campaigns that reinforce the brand's image and resonate with the target audience.

Brand Collateral: Create and manage brand collateral, including brochures, advertisements, websites, and promotional materials, including social media posts, etc.

Cross-functional Internal Collaboration: Collaborate with various internal departments on communications, to ensure alignment with brand objectives.

Cross-functional Collaboration: Collaborate with various external vendors and suppliers on communications, to ensure alignment with brand objectives.

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