Senior Marketing Technology Manager

3 weeks ago


Tempe Arizona, United States Achieve Full time
Job Description

As a Senior Marketing Technology Manager, you’ll impact the lives of everyday people and help them go from surviving to thriving with innovative digital personal finance solutions. Reporting to the Director of Automation, you will drive day-to-day management of critical marketing automation platforms supporting many of our most crucial initiatives. This role will also play a significant part collaborating on long-term strategies around marketing orchestration platforms and enabling the next level capabilities across all consumer life cycles. This role requires technical aptitude, thought leadership, critical thinking, organizational prowess and multi-task execution.

Working collaboratively with our Lifecycle Marketing teammates and cross-functional partners across all initiatives around our consumer journey orchestration platforms, you will be responsible for helping support the transition and scale of existing email, SMS, and push campaigns as well as enabling new campaigns and executional capabilities for more advanced personalization, segmentation, and optimization efforts.

The perfect candidate will bring a self-starter mindset, have a great ability to bridge technical challenges with marketing executional objectives, and thrive in an organization that is ready to disrupt the norm.  If you are creative and passionate and want to work with like-minded people then you will LOVE Achieve.

How You’ll Contribute:

Integrate, set up, manage, maintain, and enhance martech systems (Acoustic, Proxy/Sendgrid, Iterable, etc.) to optimize performance, processes, and executional capabilities.

Manage sending assets such as domains, IPs, SMS numbers, and oversee delivery performance across channels and martech systems.

Collaborate with Data teams on data exchanges and integrations across the tech stack, ensuring robust data capabilities within orchestration platforms and in support of analytics efforts.

Act as a Subject Matter Expert (SME) on martech system capabilities, driving workflow improvements, optimizing automation, streamlining processes, and influencing vendor/internal product roadmaps.

Collaborate on testing, transition, and quality assurance approaches for launching campaigns within newer CJO platforms, ensuring campaign baselines are met throughout the transition periods.

Core stakeholder supporting the deliverability of communications across all channels, aiming for engagement and progression to the next stage in the customer journey.

Implement segmentation structures, dynamic creative/content asset management, and advanced personalization solutions to support sophisticated journey orchestration, surpassing business metric goals and delivering a seamless, delightful customer experience that builds brand equity, customer loyalty, and lifetime value.

Provide regular reports and analyses on the performance and impact of automation systems on business outcomes.

Be an advocate and driver for process and platform improvements and efficiency opportunities

Ability to quickly learn new tools and techniques as well as continually evolving email, SMS and digital best practices

Proficiency in thinking strategically and problem solving

Excited to bring a ‘whatever it takes’ mindset to take on projects - no matter how big or how small

Thrilled to be, and confident to thrive in a fast paced growing organization



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