Technology Brand Marketer

4 weeks ago

Tempe AZ, United States Cranial Technologies Full time

At Cranial Technologies we're not just reshaping heads, we're reshaping lives. Families choose us because of the different kind of healthcare experience we offer through exceptional customer service, superior outcomes using the DOC Band® and a passion for the babies we treat.
The Performance Marketing Specialist will lead the marketing-driven growth strategy for Cranial Tech's D2C efforts, as well as launch digital marketing tactics targeting physicians. They will design, launch and optimize a full-funnel digital marketing program aimed at creating targeted awareness, acquiring high-quality leads and converting them through a mix of efforts across paid campaigns and organic efforts, as well as CRM. They are also responsible for defining and measuring relevant metrics, aiming to maximize marketing ROI while reducing in-funnel churn. They will work closely with stakeholders across the organization, including commercial, tech, and design as well as medical, to deliver a high-performing marketing program that connects seamlessly with broader digital user journeys.
Campaign management and optimization of full-funnel D2C digital marketing across paid media (SEM, Paid Social, etc.), organic (SEO) as well as CRM
Ongoing measurement and reporting of digital marketing performance to stakeholders, including granular insights on tactics, channels, creative
Design and launch A/B tests / lift studies on paid channels, working closely with stakeholders from design/tech as needed, to test campaign tactics, targeting, creative, marketing channels, landing pages, etc.
Work closely with Digital Product team and other stakeholders to design and test CRM program across email & SMS
Efficiently manage program budget, and identify opportunities for scale through replicable marketing strategies, tactics and new marketing channels
Define and maintain KPIs to understand marketing success across the funnel, as well as for the marketing program (e.g., with data-driven attribution), working closely with digital product teams to improve website and CRM analytics as needed
2-4 years of hands-on experience with D2C / B2C performance marketing campaign management, including direct operating experience with SEM and Paid Social
Strong experience with website analytics and attribution tools, e.g., Experience with developing full-funnel digital marketing campaigns and tactics across brand-building, acquisition, and retention
Strong knowledge of key marketing principles, including full-funnel program optimization, tracking and attribution, A/B testing, landing page and creative optimization
Strong communicator, able to deliver insights and results to various stakeholders across the business, including acting as a translator for non-marketing stakeholders (e.g., tech, design as well as commercial and medical)
Entrepreneurial, taking initiative to test new ideas across the marketing mix
Bachelor's degree in a related field
Experience with technical SEO, display marketing and CRM / marketing automation platforms like HubSpot / Salesforce is a plus
Able to take different user and stakeholder perspectives into account to design innovative concepts and campaigns
Medical and Dental Insurance
401k Retirement Plan
5 Weeks Paid Time Off + 7 Company Paid Holidays
Short/Long Term Disability Insurance
We are unable to sponsor or take over sponsorship of an employment Visa at this time.
You will receive a confirmation email stating your application has been submitted. Once your application has been reviewed, you should receive an update on your status via email. Please no phone calls regarding the position.
If you are unable to submit your application, please email the recruiting department at careers@cranialtech.

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