Marketing Generalist

Job Description:

This is an entry-level non-exempt full-time (40 hours/week) position that reports to the Marketing Communications Manager and supports Sales and Marketing activities under their direction. The ideal candidate:

• an organized, proactive team player whose energy is infectious, bringing positivity and continuous support to those around them.
• a natural ability to collaborate, foster relationships, and bring solutions to the table.
• exceptional communication skills, both verbal and written, allowing him/her to manage projects and expectations from clients and senior leaders.
• developed the ability to identify and pursue opportunities, contributing to the success of IES Communications.
• the highest degree of professionalism, always serving as a brand ambassador.
• defined by a solid work ethic, with strong personal and professional integrity.
• a passion for both marketing AND the mission of IES Communications and seeks to always promote and improve our brand and presence in the area.

Responsibilities:

• management of all upcoming and ongoing projects.
• and implement online, email, and physical mail marketing initiatives.
• in the design, development, and distribution of content marketing deliverables.
• in monitoring online marketing and social media trends and best practices.
• and assist in the creation of graphics and illustrative copy.
• in key events.
• support duties including but not limited to: database management, reporting and analytics, maintaining marketing materials, tradeshow support, and managing sales and marketing software tools.

Qualifications:

• degree in business, marketing, or communications, OR minimum 2 years of experience in a sales/marketing role
• proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook)
• proficient in EITHER Canva OR Adobe Creative Suite
• with social media tools
• with CMS and marketing analytics tools (Google Analytics) a plus
• with writing and editing copy a plus