Digital Experience Director, Small Business/Private Client/ Personal Lines

About Us:
Welcome to Gallagher – a global leader in insurance, risk management, and consulting services. With a growing team of more than 45,000 professionals worldwide, we empower businesses, communities, and individuals to thrive. At Gallagher, you can build a career whether it’s with our brokerage division, our benefits and HR consulting division, or our corporate team. Experience The Gallagher Way, a culture fueled by shared values and a collective passion for excellence. Join one of our dynamic teams, where you'll play a pivotal role in shaping Gallagher's future and unlocking unparalleled opportunities for both clients and yourself.

 

We believe that every candidate brings something special to the table, including you So, even if you feel that you’re close but not an exact match, we encourage you to apply.

Overview:
We are seeking a highly skilled and experienced Director of Digital Experience to join our global team. This newly created role will focus on driving leads and enhancing the digital presence of our small business, private client, and personal lines websites. The successful candidate will have previous experience and a hands-on approach to building and growing B2C/small business/commerce sites globally, with a strong emphasis on multilingual capabilities and experience within insurance industry a plus.

 

You will report into the VP, Global Digital Experience. The Digital Experience team is a global team of Content (Strategy and Writers), SEO/SEM, Marketing and UX Research and Design professionals. As part of our Corporate Digital Marketing team, you will work with a global team that supports Gallagher’s public-facing websites across the Gallagher family of brands.

Responsibilities:
Lead the development of our global digital presence for small business, private client, and personal lines websites and work within our agile framework to define user stories for UX Research, Design, and IT.

Establish KPIs for growth within each site and region.

Collaborate with marketing and sales leaders to develop content strategies, taxonomies, and create engaging content that drives user engagement and generates marketing qualified leads across regions.

Lead and support digital M&A transitions for acquisitions, working closely with marketing and business stakeholders.

Handle multiple work streams and balance priorities with global stakeholders.

 

Initiate and plan content-related research and briefs, including interviewing stakeholders and obtaining approval for optimized content.

Use Figma to create content drafts to share with stakeholder review.

Collaborate with the team to develop and maintain a digital editorial style guide for small business, private client and personal lines.

 

Establish and collaborate on processes and job aids for marketing and digital teams to ensure efficient page layout and flow.

Stay informed of competitors and identify opportunities based on competitor analysis.

Support day-to-day requests from stakeholders and provide recommendations for promoting various forms of content and ensure content, styles and components are identified before implementation.

 Collaborate closely with the global web team, Design, SEO, UX Research, and Marketing leads on various projects.

Qualifications:
Required:

Bachelor's degree and 7 years related experience required.

Highly Preferred: 

Bachelor's Degree with 10+ years of professional experience within Insurance and Risk Management a plus.

Demonstrated previous experience with B2C/small business/commerce.

A digital-first mindset with demonstrated experience in using tools (Google Analytics, SEO data) for content strategy, architecture and identifying opportunities for improvement.

- Strong hands-on experience in creating content, site architecture, and collaborating with cross-functional teams.

Extensive knowledge of SEO/SEM/ORM, Design, Marketing, and UX Research.

Experience working with IT development partners and web development teams.

Excellent project management skills, with the ability to handle multiple work streams and balance priorities.

Excellent communication and collaboration skills, with the ability to work effectively with global stakeholders.

Ability to work within an agile framework and define user stories for various teams.

Familiarity with digital M&A transitions and experience in handling acquisitions.

Shown ability to stay informed of industry trends and competitor analysis.

Self-motivated and able to work independently with minimal supervision.

- Flexibility and adaptability to thrive in a fast-paced and ever-changing environment.

#LI-JS1 #LI-Hybrid

Additional Information:
On top of a competitive salary, great teams and exciting career opportunities, we also offer a wide range of benefits. 

 Below are the minimum core benefits you’ll get, depending on your job level these benefits may improve:

Medical/dental/vision plans, which start from day one

Life and accident insurance

401(K) and Roth options

Tax-advantaged accounts (HSA, FSA)

Educational expense reimbursement

Paid parental leave

Other benefits include:

Digital mental health services (Talkspace)

Flexible work hours (availability varies by office and job function)

Training programs

Gallagher Thrive program – elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing

Charitable matching gift program

And more...

We value inclusion and diversity

to review our U.S. Eligibility Requirements

Inclusion and diversity (I&D) is a core part of our business, and it’s embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work.

Gallagher embraces our employees’ diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest.

Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as “protected characteristics”) by applicable federal, state, or local laws.

Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.

 

---