Retail Senior Campaign Manager
2 weeks ago
WE WELCOME REMOTE U.S. BASED CANDIDATES.
We’re seeking a smart, energetic Retail Sr. Campaign Manager who is passionate about Sponsored Ads within Amazon, Walmart, Target, and other top retailers. You will report to the VP of Programmatic, and have a focus on B2C advertising, account management, and client communication, as well as will support in campaign development, the creation of marketing materials, and cross-functional team efforts. You will be taking the lead on certain Retail accounts, leading advertising and/or account management.
Responsibilities:
● Oversee and mentor a team with Junior campaign managers.
● Research existing clients and compile industry research, competitive data and platform information.
● Use data to make strategic and informed decisions leading to campaign creation, optimization opportunities, and client recommendations.
● Plan, execute, and optimize Sponsored Ads campaigns, including keyword research, budget pacing, and reporting.
● Manage day to day Seller/Vendor Central operations, such as inventory management, account health checks, inventory forecasts and suggested replenishments, detail page copy optimization, and promotional/coupon planning.
● Own the day to day communication with select clients for advertising and/or account management strategy and operations.
● Stay on top of e-commerce industry trends and use data and information to adapt existing campaign strategies.
● Research the latest platform news to support client recommendations.
● Pull advertising reports to ensure client KPIs are being met.
● Experience with identifying optimization opportunities and making media recommendations.
● Participate in campaign brainstorming sessions.
● Ability to develop and maintain promotions and content calendars for various platforms.
● Creating copy for products as necessary
● Request and keep track of all ongoing projects from campaign teams to creative teams
● Research and practice, stay ahead of the latest updates regarding tools, techniques, and methods related to retail platforms.
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