Marketing Campaign Manager

3 weeks ago


Seattle, United States CareerBuilder Full time

Job Title: Lifecycle Marketing Manager

The Global Journey & Lifecycle Marketing team is looking for an experienced strategic lifecycle marketer to help consult on and build full funnel global customer journeys across all touchpoints to build awareness, drive high quality pipeline, increase loyalty and generate revenue.

This candidate will be responsible for developing and executing strategic lifecycle marketing standards and frameworks to drive increased customer engagement, loyalty and revenue growth. They will evaluate areas to improve the buyer experience through testing, research and program optimization. This candidate will play a crucial role in enabling and evangelizing the buyer-centric journey evolution across Marketing, Operations, Sales and Customer Success.

The ideal candidate should have a strong background in B2B marketing, customer lifecycle management experience anchored in best practices with testing experience along with strong analytical and communication skills. Salesforce is a fast-paced environment and this role requires someone with initiative who can take initiative to deliver results.

Responsibilities

Design and implement foundational lifecycle programs and assets tailored to the buyer's journey with a focus on developing strategies for purchase, upsell and cross-sell.
Map customer journeys for the select buyer personas:
Review existing buyer team materials, including SSOT (single source of truth) decks, buyer profiles, buyer research and customer experience
Partner with buyer teams to ensure accuracy and capture feedback
Providing analysis and recommendations for improvement to overall journey for each buyer
Provide support and consultation to buyer teams to craft, deploy and report on testing to optimize existing journey motions
Work with cross-functional stakeholders to curate and create a repository of journey best practices.
Evangelize and educate on the value and importance of our journey approach

Preferred Qualifications

5+ years' experience in marketing, with at least 2 years experience working in B2B. Consulting experience a plus.
BS/BA degree in marketing or equivalent related experience
Demonstrated experience with customer journeys and/or lifecycle marketing.
Shown success in demand/pipeline generation through integrated, global, multichannel marketing campaigns
Outstanding interpersonal skills; ability to build positive relationships with cross-functional team members and lead through influence
Analytically inclined, excellent project management skills, strong attention to detail and highly organized with the ability to balance multiple project deadlines efficiently
A pragmatic, flexible and collaborative extraordinary teammate with a positive, can-do demeanor
Knowledge of Salesforce products, customers and the ecosystem
Consultative approach focused on listening, brainstorming, implementing and testing

#J-18808-Ljbffr


  • Marketing Assistant

    2 weeks ago


    Seattle, United States Zenith Marketing, Inc. Full time

    Job DescriptionJob DescriptionZenith is on the lookout for an entry-level Marketing and Sales Representative to join our rapidly growing event marketing firm and take our clients by storm. We are renowned for providing marketing management and sales consulting services to local consumers on behalf of our clients. Our proven face-to-face approach identifies...

  • Marketing Assistant

    23 hours ago


    Seattle, United States Zenith Marketing, Inc. Full time

    Job DescriptionJob DescriptionZenith is on the lookout for an entry-level Marketing and Sales Representative to join our rapidly growing event marketing firm and take our clients by storm. We are renowned for providing marketing management and sales consulting services to local consumers on behalf of our clients. Our proven face-to-face approach identifies...

  • Marketing Assistant

    23 hours ago


    Seattle, United States Zenith Marketing, Inc. Full time

    Job DescriptionJob DescriptionZenith is on the lookout for an entry-level Marketing and Sales Representative to join our rapidly growing event marketing firm and take our clients by storm. We are renowned for providing marketing management and sales consulting services to local consumers on behalf of our clients. Our proven face-to-face approach identifies...


  • Seattle, United States Educated Solutions Corp Full time

    We are seeking an experienced and driven Product Marketing Manager to join our clients dynamic team. As part of the Grocery Partnerships division, you will play a crucial role in driving marketing initiatives for third-party merchants. Your expertise will be pivotal in creating engaging campaigns, optimizing shopping experiences, and supporting the growth of...


  • Seattle, United States Educated Solutions Corp Full time

    We are seeking an experienced and driven Product Marketing Manager to join our clients’ dynamic team. As part of the Grocery Partnerships division, you will play a crucial role in driving marketing initiatives for third-party merchants. Your expertise will be pivotal in creating engaging campaigns, optimizing shopping experiences, and supporting the growth...


  • Seattle, United States Educated Solutions Corp Full time

    We are seeking an experienced and driven Product Marketing Manager to join our clients’ dynamic team. As part of the Grocery Partnerships division, you will play a crucial role in driving marketing initiatives for third-party merchants. Your expertise will be pivotal in creating engaging campaigns, optimizing shopping experiences, and supporting the growth...


  • Seattle, United States ACG Seattle Full time

    Job DescriptionJob DescriptionOur Company has expanded exponentially over the past decade thanks to our dedicated and reliant Marketing Manager team. We have put a massive focus on growth from within for our employees because we believe they encompass our core values. We have an incredibly diverse group of Marketing Managers who make all of our goals a...


  • Seattle, United States ACG Seattle Full time

    Job DescriptionJob DescriptionOur Company has expanded exponentially over the past decade thanks to our dedicated and reliant Marketing Manager team. We have put a massive focus on growth from within for our employees because we believe they encompass our core values. We have an incredibly diverse group of Marketing Managers who make all of our goals a...


  • Seattle, United States ACG Seattle Full time

    Job DescriptionJob DescriptionOur Company has expanded exponentially over the past decade thanks to our dedicated and reliant Marketing Manager team. We have put a massive focus on growth from within for our employees because we believe they encompass our core values. We have an incredibly diverse group of Marketing Managers who make all of our goals a...


  • Seattle, United States Summit Search Group Full time

    Summit Search group has partnered with one of its long standing clients, Petcurean, a premium pet food manufacturer to find a Performance Marketing Manager. The Performance Marketing Manager will lead the development and execution of Petcureans performance marketing strategy, with a primary focus on e-commerce channels. The successful candidate will be...


  • Seattle, United States Summit Search Group Full time

    Summit Search group has partnered with one of its long standing clients, Petcurean, a premium pet food manufacturer to find a Performance Marketing Manager.The Performance Marketing Manager will lead the development and execution of Petcurean’s performance marketing strategy, with a primary focus on e-commerce channels. The successful candidate will be...

  • Marketing Associate

    4 weeks ago


    Seattle, United States V.I. Global Partners Full time

    Looking for a self-motivated passionate person who will support our marketing campaigns through planning and execution. You will be joining our marketing brainstorming sessions and be able to present your ideas participate in the creation of the textual video and image content for different marketing channels. You need to be able to analyze data and...

  • Marketing Associate

    4 weeks ago


    Seattle, Washington, United States V.I. Global Partners Full time

    Looking for a self-motivated passionate person who will support our marketing campaigns through planning and execution. You will be joining our marketing brainstorming sessions and be able to present your ideas participate in the creation of the textual video and image content for different marketing channels. You need to be able to analyze data and develop...


  • Seattle, United States The Sage Group Full time

    Sr. Marketing Manager, Integrated Media The Sage Group’s Client, a leading deliver service is looking for a highly analytical marketer that moves fast and is focused on delivering quantifiable results to join our Integrated Media team. As a Sr. Marketing Manager, Integrated Media, you will be responsible for planning and executing performance and...


  • Seattle, United States Salesforce Full time

    About Salesforce. Were Salesforce, the Customer Company, inspiring the future of business with AI Data CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we Marketing, Manager, Marketing Manager, Salesforce, Senior, Business Partner, Technology


  • Seattle, United States Motion Recruitment Full time

    Our global SaaS client is looking for a contract Email Marketing Coordinator. This is a full remote role. The Email Marketing Coordinator assists in the execution of inbound email marketing programs that drive lead generation. Key responsibilities include end-to-end coordination, review, and reporting of e-mail marketing programs to maximize their...


  • Seattle, United States POSSIBLE Full time

    We're on a mission to end the debt cycle—and help our customers and their communities unlock economic mobility for generations to come. Join the team that's making our goal a reality. At Possible, we're building a new type of consumer finance company. One that helps our customers stay out of debt rather than profits from them staying in it. As a Public...


  • Seattle, United States Provincial Senior Living Full time

    Job Description Job Description Provincial Senior Living, proudly part of the Discovery Senior Living family of operating companies, manages lifestyle-focused senior living communities. Our company, which was built on our “Pillars of Excellence,” employs thousands of vital Team Members and is committed to providing a positive work environment and culture...


  • Seattle, United States TOM BIHN Full time

    Company DescriptionTOM BIHN is a Seattle-based company that has been designing and manufacturing quality backpacks and bags since 1972. Every single one of our bags is meticulously handcrafted by skilled artisans in our very own factory located in Seattle and sold direct-to-consumer on our own sales channels. What sets us apart? We're all about top-notch...


  • Seattle, United States smartdept. inc. Full time

    smartdept. is searching for a Senior Marketing Consultant for a client based in Arizona. This is a part-time , fully remote , ongoing contract opportunity with varying hours as needed. The Senior Marketing Consultant is a critical member of the marketing team, responsible for developing and executing marketing strategies that align with the company's overall...