Marketing Manager
3 weeks ago
Our client is looking for a Marketing Manager to manage the company’s B2B marketing
efforts and grow the brand presence. This is our client’s first dedicated marketing hire and
this is a strong opportunity for a self-starter to get in on the ground floor of a successful and
growing company.
This is an onsite role based in Knoxville, TN
Responsibilities:
- Manage events schedule, including travel booking for the sales team.
- Attending these events may be necessary, although rare.
- Manage postcard campaigns, including the design and list procurement.
- Manage social media accounts and create new posts.
- Write email copy for marketing drip campaigns.
- Manage pay per click ad campaigns in Google.
- Create reporting dashboard to track metrics on all of the areas above.
- Develop and implement marketing strategies aligned with the overall business goals.
- Coordinate with external agencies and vendors to execute marketing programs.
- Conduct market research to identify opportunities for promotion and growth.
- Manage and optimize website and social media content for SEO.
- Participate in networking and industry events to foster brand awareness.
- Acquire and enhance graphic design skills, including familiarity with necessary tools to support marketing materials creation and campaign visualizations.
Requirements:
- 1-3 years work experience in marketing.
- Strong attention to detail.
- Ability to write clearly for a public audience.
Nice to have
- B2B marketing experience
- Experience with paid search campaigns using Google Ads
- Familiarity with any of the following tools (Hubspot, Elementor (Website management), graphic design tools (Adobe, Canva, etc), AI tools such as ChatGPT)
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