Strategy & Execution Lead (MS Portfolio)

Found in: Resume Library US A2 - 1 week ago

Cambridge Massachusetts, United States Biogen Full time
Job Description

About This Role 

Biogen’s BNA Marketing Operations team consists of dedicated Pod teams for each therapeutic area, along with pipeline therapies and above brand digital technology and innovation initiatives. Each Pod team within Marketing Operations will have a dedicated team that includes a senior lead from Marketing, Regulatory, Legal and Medical along with a Strategy and Execution BIO role. The pod will be actively involved in strategy development, end-to-end content management and approval, beginning with annual planning and including content planning, message, and content development all the way through to piece approval.

The Strategy and Execution Lead is accountable for a high quality and effective content approval process and will drive all operations for their Pod, including both the pod and the front-line MLR review teams.  This role will partner closely with Marketing and other business stakeholders from strategy development to initiative planning, channel strategies, new messaging, etc., ensuring that all concept and claim level thinking is shared with the pod for early collaboration and effective content execution. This role will also ensure the effective and efficient cascade of pod decisions through to front-line MLR review teams.

The S&E Lead proactively manages the content approval process within the Pod for approval timelines, including requests for Expedited Reviews, applying expertise and organizational influence to drive a timely and compliant content approval process with minimal escalations.  This role prepares reports for Biogen executive leadership on TA pod performance, adherence to KPIs and metrics.

The Strategy and Execution Lead will partner with the other pod leaders in the implementation of the approved risk framework structure and collaborate with Marketing and MLR leaders to provide operational feedback and input into claims library and reference library content and revisions.  S/he may serve as the delegate for the Head of Marketing Operations as required.

What You’ll Do 

•    Manage the day-to-day leadership of the MS Portfolio pod by partnering with Medical, Legal, Regulatory pod team members, Marketing, and other departments as needed to ensure that the Marketing Operations model results in high-quality, competitive, and compliant materials get to market efficiently.

•    Responsible for capturing, reporting and analyzing business metrics and pod performance, identifying root causes of any process deficiencies, and recommending improvements to be shared and adopted across pod teams, where appropriate

•    Partner with business stakeholders in tracking and managing the annual plan through quarterly forecasting, ensuring that any potential volume surges are proactively addressed and resourced appropriately and shifts in plans are communicated to all impacted functions

•    Conduct frequent and ongoing collaboration with the Marketing team to proactively plan and approve content timelines and track adherence to the approved plan

•    Scan market and develop skills and expertise on emerging content review concepts and promotional tactics for assigned pod(s), inclusive of system refresh and relaunch (Veeva)

•    Process leadership that includes agenda finalization for content review pod meetings, reconciliation of reviewer comments, chairing each live review meeting by leading discussion of the content, documentation of decision(s), publication of meeting minutes, and proactive outreach to the Head of Marketing Operations with escalation requests

•    Leverage a continuous improvement mindset to surface learnings and improvements, as well as bring industry best practices to the awareness of the Head of Marketing Operations, analyzing business metrics and pod performance, identifying root causes of any process deficiencies, and recommending improvements to the Head of Marketing Operations for adoption across all of the pods, where appropriate

•    Accountable for development and delivery of training programs for all TA pod stakeholders and review teams, inclusive of agency partners

Who You Are 

You are proactive and a highly effective communicator who enjoys working cross-functionally in a highly complex matrixed environment.

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