Director, Customer Data

Found in: Resume Library US A2 - 6 days ago

Cambridge Massachusetts, United States Biogen Full time
Job Description

The Director, Insights and Analytics Lead, reporting into the Senior Director of CD&I, will support Biogen's Specialty business by objectively defining and evaluating brand performance, enabling data-driven decisions, and proactively delivering actionable insights. This position offers an extraordinary opportunity to innovate and evolve Biogen’s industry-leading portfolio, improving patient outcomes for millions. Responsibilities include insights and analytics, including primary marketing research, secondary analytics, forecasting guidance, and competitive intelligence.

As the key partner to commercial and marketing leadership, you will help identify & address the most important business problems facing the franchise.  

Additionally, this role will lead the development of performance narrative and generation of insights supporting US brand / franchise strategy in collaboration with the franchise lead, brand lead, and (as appropriate) Global stakeholders.

What You’ll Do

Lead and manage the relationship with Franchise Leadership Team

Drive insights agenda: Scope, lead, and deliver cross-functional projects across core insights functions, including market research, forecasting support, competitive intelligence, brand analytics, and field analytics

Deliver high quality ad hoc analyses to leadership that offer clear recommendations in support of brand strategy

Collaborate with Advanced Analytics and Orchestration team and other Business Intelligence and Operations (BI&O) teams to support initiatives to guide brand strategy and execution

Lead Integrated Customer Plan (ICP) and Annual Operating Plan (AOP) for CD&I, and provide commercial team with comprehensive performance, target audience, and market insights to support strategy & resource investment

Cultivate strong relationships and effective ways of working within Marketing team and amongst cross-functional teams (Sales, Marketing, Market Access, Medical, etc.), building consensus/buy-in amongst teams

Manage insights spend to allocated budget; pursue novel research methodologies that offer new capabilities and ways to optimize project efficiency

Who You Are

You are an exceptional leader, passionate about being part of a high-performance team that prioritizes & delivers on the needs of our core stakeholders. You have:

High Analytical Horsepower / Skillset – High comfort sourcing, manipulating, analyzing and visualizing data; ability to effectively present and defend analyses. Strong ability to use data and research to diagnose issues and test hypotheses for the commercial team.

Project / Deliverable Management Expertise – High proficiency with gathering and synthesizing qualitative and quantitative inputs into synthesized, actionable insights

Advanced Strategic Thinking – Able to independently design/identify the ideal approach to answering complex business questions pulling from all available internal/external data sources; able to draft synthesized outputs and drive beyond the raw output of the analysis to actionable insights; anticipates the next question(s) from management

Communication – Ability to deliver information & recommendations succinctly in verbal and written communications/deliverables; able to distill complex analyses into meaningful insights and conclusions for executive audiences

Executive Presence – High comfort in delivering and defending analyses/ recommendations to senior management

High Customer-Orientation – Acts as a service partner to marketing, sales and other functional teams

Collaboration – Able to collaborate effectively with various functional partners to probe/ask questions, gather required information for analyses, and participate as a value-added cross-functional partner

Deals Well with Ambiguity / Intensity – Operates well in a fast-paced environment driven by senior leadership requests and evolving business needs

Independence – Able to manage workload with limited guidance; effective managing to expectations and ability to scope/prioritize work with relatively high independence

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