Sr. Manager, Omnichannel Strategy and Planning
4 weeks ago
About This Role
You will join the North American Business Insights & Operations team as a critical partner to Biogen’s US marketing team. You will be accountable for developing, coordinating execution, and optimizing omnichannel plans for HCPs and patients in support of the MS franchise.
You will act as a thought leader with the US marketing launch team & agency of record in developing, evolving and pulling through the omnichannel plan to deliver against the brands’ strategic imperatives for growth. We are looking for a leader who thinks broadly across channels and pushes boundaries to optimize experiences for our customers and patients. You will also collaborate with multiple, cross-functional stakeholders to ensure successful design and execution of the omnichannel plan.
What You’ll Do
• Develop HCP and patient omnichannel strategy and customer journeys in partnership with marketing and insights teams.
• Lead the development of cross-channel measurement plans partnering with analytics and insights teams
• Provide best practice feedback on marketing assets to drive optimal performance
• Coordinate implementation across cross-functional teams including marketing, marketing operations and IT
• Leverage learnings from the insights & analytics team to identify opportunities for improvement across journeys
• Design and execute pilots and optimization tests in partnership with Insights & Analytics team
Who You Are
Your intellectual curiosity and passion for driving growth help you thrive in a dynamic and sometimes ambiguous environment. You are an innovator who has an analytical approach and you work with a solutions-oriented mindset, a sense of urgency, and attention to detail. You have a proven ability to influence and build credibility and strong partnerships with a diverse set of internal and external stakeholders. You leverage your strategic-thinking and problem-solving skills to deliver impact and achieve business goals in a customer-centric and value-driven way.
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