Field Director- East

4 weeks ago

Norwalk Connecticut, United States Enthuse Marketing Full time
Job Description

This position must reside in either CT or NJ territory.

The FIELD DIRECTOR, EAST is responsible for driving business and commercial performance across our a large field team spanning the Agency’s Eastern US Division, including but not limited to NH, MI, WV, NJ, CT, NC, MS, and AL. 

As a strategic leader, this role reports directly to the Agency's Business Lead and oversees a field marketing team tasked with driving brand and commercial initiatives in the off premise for a large portfolio of spirit brands.

The Field Director will work collaboratively and cross functionally with Agency resources, clients, and our distributor network to identify commercial and/or execution gaps within identified territories using data, and motivating teams to attain and surpass established goals.

Core Responsibilities/Activities:

The Field Director will oversee a team of managers responsible for exceeding commercial growth goals in a particular division

Cultivate Opportunities. As a thought partner to the client, seek out opportunities within the division to best leverage resources and partners to attain goals and grow relationships with trade contacts in the off premise

Communicate regularly with client counterpart and distributor network to align on market execution approaches to market goal setting, account coverage, execution, budget support, distribution, and staffing at the division and territory level

Hire, onboard, and develop leaders in Team and Field Management, providing feedback, mentorship, and career pathing

Manage financial responsibilities for divisions, including account support and T&E allocations

Plan, track, and strategize brand and portfolio engagement using performance data (volume, activities) provided by agency and client

Collaborate with agency and client analytics resources to craft team strategy and messaging.  Present to key stakeholders during high visibility opportunities 

Client Meetings/Gatherings. Communicate and present quarterly plans, identify and execute ways of socializing wins and value add

Travel and Work-Withs. Travel within the assigned division to work with team members 1:1 to gain an understanding of local successes and challenges.

Team Meetings/Gatherings. Drive team culture, communicate quarterly plans, and encourage ongoing education

Legal and Compliance Accountability. Enforce and monitor all legal and marketing code guidelines with direct reports and assigned divisions

Cross Functional Leadership: 

Network Communication. Communicate and partner with leads in other divisions and on complimentary client programs to ensure seamless and efficient in-market executions

Agency Engagement. Serve as liaison between agency and field division, leading key initiatives including:Brand/category knowledge and business skills training

Brand and portfolio programming implementation

Drive division-level insights from field

Division reporting efforts

Support department-specific requests (HR, Finance, IT, Culture)

What Success Looks Like: 

Exceeding program activity goals within the off-premise environment 

Positive 360º feedback from business lead, direct reports, and client partners

Effectively communicate local progress and success stories to both agency and client stakeholders, ensuring transparency and comprehension of achievements within the state.

High rate of added value across territory (going over and above with our client partnership in the field)

High team retention rate/career advancement within agency network

The physical demands of this role require the following:

Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale

Frequent lifting and moving cases of product and other objects of 50 pounds or more

The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.

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