Campaign Manager, Programmatic

Found in: Resume Library US A2 - 1 week ago

New York County New York, United States Zenith Full time
Job Description

Job Description

The Precision team is Zenith’s in-house hands-on-keyboard programmatic buying group. Precision services all clients across the Zenith agency and works very closely with the over-arching Strategy and Digital Investment departments. They are a highly specialized team that is passionate about programmatic strategy and the ever-evolving digital landscape (particularly as it relates to new ad tech and new types of data collection). They also are internal advocates within the agency pushing other departments to leverage programmatic data to mine new audience insights than might inform or support broader marketing strategies. 

The Campaign Manager owns development and execution of programmatic campaigns across Display, Mobile, and Video channels within Zenith’s Precision team. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her/their portfolio and implement campaigns with the support of the team. The Campaign Manager provides expertise in optimization strategies and guidance on best practices related to client communication.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.

 

Responsibilities:

Effectively communicate digital strategies and rational for tactical approaches for each campaign

Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations

Develop, grow, and maintain relationships with Precision customers through exceptional client service

Work with media partners to ensure accurate platform implementation

Troubleshoot issues on all pre-production and live campaigns

Exposure to and activation experience of Private Marketplaces (PMP) 

Oversee campaign QA process

Partner with Analyst on campaign measurement reporting and insights generation

Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities

Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable

Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

 

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