Supervisor, Programmatic

2 weeks ago

New York County New York, United States Zenith Full time
Job Description

Overview:

The Zenith Precision team is passionate about data and advocates for and trains communication planning teams to leverage live data to surface audience insights and uncover new audience segments.  This highly focused team is dedicated to leveraging Ad Tech in order to achieve this goal.  The Supervisor oversees the development and execution of programmatic campaigns across Display, Social, Mobile, Search, and Video channels within Zenith’s Precision team. They must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly desire to contribute to a unique team of industry thought leaders.  The Supervisor owns planning activities for complex or large-spend campaigns, and is responsible for generating insights while driving learnings across the full suite of the client’s digital activities.  As the day-to-day point of contact for Strategy and Activation colleagues within Zenith, he/she owns the development of programmatic education for clients, internal and external status documentation, and facilitates discussion during client meetings when strategy or campaign insights are being presented.  The Supervisor will possess the technical skills to flawlessly execute high-profile programmatic campaigns, employ best practices, and provide constructive critiques to junior and senior teammates about campaign design in order to exceed client objectives.  Alongside the VP, the Supervisor will be tasked with innovative thought leadership around audience strategies, data applications, and campaign optimization. To achieve this, the Supervisor will also be asked to build strong relationships and establish clear lines of communication with ad tech partners in the industry.

     

Responsibilities:

Direct and manage the daily workflow of all Precision campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps

Interface with Strategy and Activation media teams to respond to client briefs, build strategic campaign plans, communicate service offerings, and to identify and deliver new solutions in a collaborative fashion

Exposure to and working knowledge of the Private Marketplace (PMP) landscape

Review client deliverables for quality and ensure that any recommendations are sound and viable

Assume accountability and ownership of Precision campaign execution for assigned client accounts

Understand and effectively communicate Precision’s value proposition, technology, and processes as related to the growth of current and prospective agency accounts

Monitor and report on campaign performance in collaboration with the Analytics team

Participate in billing and forecasting exercises for senior management

Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity

Adopt established account management standards and enhance campaign best practices

Maintain accountability for QA procedures across upcoming and live campaigns

Regularly challenge the status quo and bring innovation to all levels of the organization

Assist in training, mentoring, and developing team members on technology and addressable media concepts

Assist in the growth of junior team members through regular 1:1 meetings, identifying career development opportunities, being a sounding board for questions, etc.

Help improve communication and collaboration within the team and the agency

Participate in regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance

Experience with CPG, Retail, Telco and/or Finance clients highly desirable but not required

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