Programmatic Campaign Manager

4 weeks ago

New York County New York, United States Spark Foundry Full time
Job Description

Overview: 

The Programmatic Campaign Manager owns strategic planning and campaign execution for an assigned client.  This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in their portfolio, and implement campaigns with the support of Programmatic Analysts. Managers train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Managers must possess a strong inner drive to contribute. 

Role Objectives: 

Effectively communicate digital strategies and rational for tactical approaches for each campaign 

Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations 

Oversight of larger and more strategic accounts and client relationships 

Develop, grow, and maintain relationships with programmatic customers through exceptional client service 

Formulate proposals for new client opportunities 

Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch 

Partner with Analytics team on campaign measurement reporting and insights generation 

Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities 

Work with media partners to ensure accurate platform implementation 

Troubleshoot issues on all pre-production and live campaigns 

Oversee campaign QA process 

Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable 

Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns 

Attend client meetings, as needed 

Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance 

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