Senior Manager, Programmatic

Found in: Resume Library US A2 - 2 weeks ago


New York County New York, United States Carat Full time
Job Description

Sr. Managers manage digital campaigns across clients within the dentsu portfolio of agencies including Carat, dentsuX/360i, and iProspect. Sr. Managers support account leadership to ensure team is running smoothly and escalates main performance issues. You will receive on-the-job training in industry landscape and technologies, managerial skills, technology partnerships, campaign management, client services, ad trafficking, analysis, and communications. This position can be remote and will report into the associate director.

 

Main Accountabilities:

•       Accountable for the execution, management, and optimization of all digital and programmatic media campaigns (including potential hands-on-keys activations). Ensure all campaigns exceed benchmarks

•       Main contact for daily client operations

•       Leads team of digital integrated experts supporting with hands-on help when needed

•       Responsible for communication of campaign performance including the ability to provide insightful feedback on questions related to technology, data, optimization and in-platform quality assurance

•       Optimizes at an advanced level and trains new team members on optimization techniques

•       Quality assures all campaigns, reporting and billing producing client-ready materials

•       Offers first class support to ensure excellent delivery and provide valuable takeaways

•       Be proactive about future needs and improves process

•       Understand the dentsu value proposition, technology, and processes as related to the growth of current and prospective agency accounts

•       Lead negotiation process with site vendors, based on individual brand needs

•       Frequent thought leadership and strategic contributor

•       Recommend tactics to improve account and foster growth

•       Own new client onboarding



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