Vice President Director, Data and Analysis

1 month ago

Chicago Illinois, United States Digitas Full time
Job Description

Vice President Director, Data & Analysis 

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients. 

To help with this, we’re looking for an outstanding VP/Director—someone who can align data-driven strategy with client goals, direct ongoing client relationships, and lead a team of analysts and experienced team members. Sound like you? Read on. 

Job Responsibilities: 

As a VP/Director, you’ll guide internal teams in driving business growth while consistently exceeding client expectations and strengthening the overall Digitas relationship. Your clients’ needs will vary, and may include integrated marketing, media, Commerce, DTC, CRM, segmentation, and/or primary research. 

Day-to-day, your role includes:  

Identifying strategic data-driven services that will allow clients to grow their business 

Assisting clients in defining analytics needs and developing solutions to solve those challenges 

Creating frameworks and methodologies for approaching major strategic issues, leveraging existing Digitas intellectual capital and developing innovative concepts 

Establishing strategic measurement frameworks for multichannel and partner media plans

Management and evolution of ecommerce partner data relationship, reporting and establishment of measurement structure

Management and evolution of reporting across paid and owned media channels

Building and executing a client specific data strategy including performing gap assessments, creating optimal state data plans, and building execution roadmaps 

Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc. 

Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce). 

Determining new opportunities among existing clients, and participating in new business initiatives 

Providing support, coaching, and training to assist in the career development of direct reports and the broader team 

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