Senior Vice President, Data and Analysis

2 weeks ago

Chicago Illinois, United States Digitas Full time
Job Description

Senior Vice President, Data & Analysis (Commerce)

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding Commerce SVP— someone who can lead data-driven strategy to align with client goals, develop innovative solutions to solve marketing challenges, and collaborate with clients and Digitas leadership. Sound like you? Read on.

Job Responsibilities:

As SVP, Data & Analysis, you’ll serve as a key Digitas thought leader, aligning digital strategy with a client’s broader business goals and objectives.  Your clients’ needs will vary, and may include retail media, DTC, integrated marketing, media, CRM, segmentation, and/or primary research.

Day-to-day, your role includes:

Driving the use of data in decision-making throughout the organization, partnering with experts, vendors and organizational leaders to get it done

Demonstrating expertise in responding to analytic and strategic client issues, including enterprise-wide interactive strategy, strategic budgeting decisions, competitive assessments and business-case analyses

Making significant contributions to business development by leading new business initiatives and establishing relationships with prospective clients

Codifying and evolving the way Digitas thinks about and goes to market with Commerce measurement solutions; may include productizing solutions as differentiators for the agency

Developing a framework for all aspects of commerce marketing and managing a broad strategic resource pool of strategists across all levels

Collaborating across functions, coordinating with general managers across Creative, User Experience, Technology, Media Planning and Project Management teams

Establishing partnerships with emerging technology and data providers through an innovation initiative

Providing methodological support, coaching, training and advice to S&A staff on various levels across multiple client and internal assignments

Codifying and publishing formal frameworks and methodologies for approaching major data and strategic issues, leveraging existing Digitas intellectual capital and developing innovative concepts

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