Senior Vice President, Performance Media

4 weeks ago

Chicago Illinois, United States Publicis Collective Full time
Job Description

As the Head of Performance Media you will play a pivotal leadership role in reimagining our global performance campaign marketing strategy. You will collaborate across the organization –analytics, client operations, media, and brand/industry/recruitment/product marketing – to develop a holistic, end-to-end growth strategy. You are fluent in building and managing campaigns across various channels from social, SEM, display, video and other offline channels to drive performance-centered acquisition strategies.. You possess a data and performance-centric mindset to drive strategy development, execution and campaign optimization.

In this role, you will act as both a player and as a coach. You will create and share a Global Performance Marketing vision and strategy and then coach a large team of diverse media planning and investment leads towards your set strategy.

The right person is also well versed in MarTech strategies and knows how to harness the power of technology to build a seamless, personalized user journey. This person understands the importance of both a digital and traditional multi-channel approach but is also not afraid to try new marketing tactics in the spirit of growth.

This role requires a growth mindset – someone who is constantly consuming and understanding audience insights, buyer trends, data forecasts, and market research— in the effort to build the best possible campaign journey and experience for our audience. This person is a self-starter, motivated and a natural collaborator. This person is not afraid of the white space and instead energized by “uncharted waters.”

Key Responsibilities:

Lead and manage a diverse and hybrid performance marketing team specializing in campaign/demand generation strategy

Reimagine our company’s performance marketing strategy from:

How we build an execute campaigns

How we go to market across various channels to drive accelerated growth

How we leverage and integrate MarTech tools

How we personalize our customer messaging

How we test new channels and technology in order to stay relevant

How we use data to define campaign ROI / success

Drive exponential growth and revenue for a leading digital transformation partner

Globally lead and manage all aspects of performance marketing strategies for our fintech client, focusing on achieving registration KPIs and new customer business growth objectives.

Analyze performance data deeply to identify key growth paths and opportunities for optimization across various channels, including paid search, social media, programmatic, video, OOH and others, while ensuring we have a pipeline of scalable innovation.

Work directly with regional and local market teams to align strategies and ensure consistent delivery of client's objectives across different geographies.

Implement rigorous testing and data analysis techniques to continually refine and enhance media strategies.

Stay abreast of the latest trends and advancements in performance marketing, fintech industry standards, and digital analytics to maintain a competitive edge.

Provide regular, detailed reports and insights to both the agency leadership and the client, demonstrating the impact and effectiveness of strategies and campaigns.

Foster strong relationships with the client, understanding their needs and expectations, and ensuring that all deliverables are met with the highest standards of quality and efficiency.

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