Clinical Marketing Manager

Found in: Resume Library US A2 - 1 week ago


Hudson Ohio, United States ForTec Medical Full time
Job Description

The Clinical Marketing Manager is responsible for developing, driving, communicating, and executing marketing strategies to take ForTec products and services to market, while optimizing the company’s return on investment. This position will be seated at our corporate office in Hudson, Ohio and work a hybrid schedule of both in office and remote. 

Manages marketing strategies, programs and materials to support company strategic direction and objectives.

Works with surgeons and industry leaders to clarify and communicate clinical and technical advantages of key products within target segments and applications.

Analyzes market segments and competitive situation using customer, competitive, and market data to develop strategic plans.

Develops and executes product marketing plans to achieve business goals.

Plans and executes product launch strategies and tactics including launch deliverables, brand guidelines, and messaging.

Measures and monitors marketing efforts and metrics to determine performance against goals.

Collaborates with sales and marketing management to develop effective marketing communications and training programs.

Drafts, prepares, and edits all necessary marketing communications including product literature, animations, videos, graphics and other promotional tactics.

Drafts, designs, coordinates, and implements promotional campaigns and sales tools.

Manages available resources and collateral, including sales tools, videos, testimonials.

Regularly meets with customers and stakeholders to develop the ForTec brand.

Shares application and clinical insights with employees and leadership.


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