Consumer & Brands Insights Manager

Found in: Resume Library US A2 - 1 week ago

Greeley Colorado, United States Blend360 Full time
Job Description

This role aims to be a key advisor, providing crucial insights to our client's Innovation, Brand, and Category teams. Responsibilities include identifying market opportunities, understanding consumer behaviors and trends, and connecting them to the industry. The role is vital for evolving the understanding of consumer segments, defining the branded portfolio, and enhancing their market positioning through improved consumer insights processes.

Responsibilities:

Stakeholder Management

Work closely with leaders and other stakeholders to diagnose main opportunities, identify strategic initiatives and set priorities

Deliverables

Generate regular insights reports on a weekly and monthly basis.

Stay updated on market trends, assessing their impact and collaborating for strategic planning.

Conduct comprehensive consumer research through surveys, focus groups, and various methods.

Analyze consumer data, create personas, and inform product development and marketing strategies.

Monitor market trends, competitor activities, and emerging needs to identify growth opportunities.

Market Intelligence Process

Develop and manage our market information database, manage multiple data sources, build our dashboards, platforms and automate processes. Providing continuous support to enhance Market Intelligence program.

Prepare primary and secondary market research with internal/external key partners.

Develop our communication devices (reports, forums, webinars, meetings, etc.) and routines to appropriately share actionable intelligence with audiences in a timely manner.

Skills:

Experience with various data sources (IRI, Nielsen, Syndicated, USDA, etc.)

Proficient in Microsoft Excel, PowerPoint, marketing tools and methodologies

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