Senior Analyst, Programmatic

3 weeks ago

New York County New York, United States Publicis Collective Full time
Job Description

The Senior Programmatic Analyst owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Senior Programmatic Analyst to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts. This role will train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. The Senior Programmatic Analyst must possess a strong inner drive to contribute.

Role Objectives:

Inventory & New Channel Strategy Meet with, vet inventory, and advance channel partners

Proactively identify opportunities to test partners and bring those ideas to programmatic planning counterparts

Create custom solutions including but not limited to: white lists, custom marketplaces, PMPs, SSPs, cross-channel, etc.

Work with platforms, SSPs, and programmatic buyers to ensure accurate implementation

Troubleshoot supply issues on all pre-production and live campaigns

Oversee supply and new channel QA process Partner with programmatic buyer(s) on inventory performance analysis and optimization strategies

Identify case study potential for key opportunities and lead creation with programmatic buyer(s)

Develop best practices for inventory solutions/new channels and regularly communicate out to the larger programmatic team

Maintain log of all inventory and new channel testing across all offices.

Work with the Manager to create consistent processes across office for using offshore resources Work with offshore management on feedback and needs

Maintain process docs, training, and new hire onboarding material across office

Partner with the Manager to coordinate Pioneer training program across office

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