Campaign Manager, Paid Social
2 weeks ago
The Campaign Manager owns strategic planning and campaign execution for an assigned client/clients. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Campaign Specialists.
The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.
Responsibilities:
Plan, execute, manage, and optimize media campaigns for agency clients (e.g. auction/exchange based performance media, Facebook, Twitter, Instagram, Pinterest or LinkedIn promotions) both independently, and in support of senior members of the team while meeting or surpassing client performance expectations
Demonstrate diligence, attention to detail and adherence to Optimedia best practices throughout the full digital campaign life-cycle
Maintain and organize campaign-specific materials in team's shared document repository
Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
Strategic oversight of large accounts and client relationships
Develop, grow, and maintain relationships with internal teams through exceptional client service
Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
Formulate proposals for new client opportunities
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Partner with Analytics team on campaign measurement reporting and insights generation
Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
Work with media partners to ensure accurate platform implementation
Troubleshoot issues on all pre-production and live campaigns
Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
Attend client meetings, as needed
Participate in regular knowledge sharing sessions to ensure best practices are leveraged across Optimedia
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