Senior Analyst, Paid Social
3 weeks ago
The Senior Analyst is responsible for campaign management activities such as set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation for a specific client. The Senior Analyst is also responsible for identifying and implementing optimizations as approved by the manager and client.
The ideal candidate is an organized, data-driven, collaborative self-starter who is eager to learn and thrives in a fast-pace, ever-changing landscape. They will have at least one year of hands-on experience in executing paid ad campaigns across Facebook, Instagram, and TikTok with the highest level of accuracy with additional experience in Snapchat and Reddit being preferred.
Our social team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and paid social expert who is keen to submerge themselves into a number of projects.
Role Objectives:
Execute, manage, and optimize media campaigns and programs for agency clients (e.g. paid social, auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Managers
Demonstrate diligence, attention to detail, and adherence to agency best practices
Maintain and organize campaign-specific materials
Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
Assist in the development of client-facing campaign performance reports
Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Traffic campaigns into technology platforms
Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
Generate and manage monthly bill/pay and spend reporting
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
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