Manager, Paid Social

Found in: Resume Library US A2 - 1 week ago


New York County New York, United States Spark Foundry Full time
Job Description

Overview: 

The Manager, Paid Social is the day-to-day steward of paid social media for assigned brands and is responsible for leading campaign development, activation, and innovation. The Manager is expected to apply social mastery to deliver against the client(s) goals. They will work closely with their Associate Director in the development and communication of all strategy while owning tactical execution. In addition, the Manager is responsible for day-to-day management of the Social Analyst(s), including both project management to ensure timely delivery of tasks and career development. 

Role Objectives: 

Contribute to account strategy including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments 

Gather the research and data needed to formulate tactical plan development and recommendation for client delivery 

Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process 

Provide direction to Analyst(s) to conduct research necessary to build a new campaign 

QA and oversee trafficking of approved plan into social platforms 

Maintain oversight of budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts) 

Oversee Analyst(s) management of campaign budgets, pacing, and bid adjustments 

Develop and recommend optimizations and/or testing plans 

Pull data and research components needed for new business pitches 

Contribute to development of agency level POVs on industry happenings 

Primary party responsible for customization of agency POVs for individual clients 


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