Director, Media

Found in: Resume Library US A2 - 1 week ago

Atlanta Georgia, United States Lemon Perfect Full time
Description

Lemon Perfect is a delicious and refreshing flavored lemon water with zero sugar and no artificial flavors or sweeteners. Powered by half a squeezed organic lemon in every bottle, Lemon Perfect contains only 5 calories, is high in immune-boosting vitamin C, and is proudly certified Plastic Neutral.

Lemon Perfect is the fastest-growing brand in the multibillion-dollar Flavor-Enhanced Water category and is widely considered one of the most scalable, exciting, and innovative emerging beverages in the marketplace. The company's mission is to sustainably reimagine bottled water by promoting great-tasting, healthy hydration—anytime, anywhere, and for everyone.

The Lemon Perfect Company is headquartered in Atlanta, GA.

Position Summary:

Lemon Perfect is looking for an enthusiastic and experienced connected commerce and shopper media leader to lead the development and implementation of our media plans, connected commerce and precision marketing for full funnel consumer engagement for total US. This leader will collaborate with our brand marketing, influencer and social team in HQ and will synchronize the media plans and activities with our ecommerce and national sales teams. This leader will lead all media planning and buying and the amplification and data-enabled consumer engagement model for total business.

We are looking for this leader to help build the plan, prioritize investments, select and manage agency RFP, rate card and planning. This person will also collaborate on our influencer, collaborations and partnership strategy – amplifying and bringing this to life in the last mile to the consumer. They should be knowledgeable and experienced in full funnel CRM, be able to establish and deliver KPIs and ROI beyond ROAS, and be accountable for helping to build both awareness, trial and brand love through the executed planned investments. They should also be knowledgeable in industry standards and retailer media network evaluations, as a key consultant for the national retail sales leadership team.

Lemon Perfect is experiencing exciting and explosive growth, so you must be an organized self-starter who is comfortable in a fast-paced environment. As a valued member of our small marketing team, you would have endless opportunities to impact the growth of the brand through the curation of thoughtful consumer experiences. There is a lot of work to do, so we need someone with a creative and strategic mind, ambition, and energy to help us succeed

Requirements

Requirements:

5-7+ years of experience with media planning, connected commerce and shopper media strategies, including agency management and measurement.

Experience working with consumer packaged goods brands, ideally with beverage and/or lifestyle brands

Shows convincing understanding of key media platforms / consumer engagement and brand edge.

Experience building and managing agency/connected or shopper strategies and oversight of significant marketing budget.

Experience with data management/KPI success metrics including ROI/ROAS, CRM, et al.

Demonstrate leadership behaviors including Negotiation, Agility, Collaboration, Problem Solving

Excellent collaboration, communication, and interpersonal skills to thrive in a team environment.

Bachelor’s degree in marketing or other related discipline; MBA a plus

25% Travel

Responsibilities:

Develop & manage media, shoppable social, connected commerce and amplification of owned/earned messaging for full funnel consumer engagement.

RFP and manage agency management end to end: SOW/Contract, Rate Card, Scorecarding, On Boarding, etc

Communication [internal + External] – including integration into HQ social, owned + earned platforms

Development of Shoppable media strategy and investment for multiyear growth plan

Integration and amplification of brand content and assets/experiences from brand team

Collaboration and participation with key retail and ecommerce joint business planning.

Subject matter expert on connected commerce and retailer media benchmarking/investments

Support for National Tent Pole experiential events led by HQ Marketing

Support for strategic tradeshow and industry events when applicable

Benefits

Competitive Salary + Bonus, commensurate with business experience

Benefits:

Strong benefits package, including Medical, Dental and Vision

Equity Plan Participation

Unlimited PTO

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