Director, Marketing GTM

3 weeks ago

Littleton Colorado, United States DISH Full time
Company Summary:
At Boost Mobile, we deliver value without compromise, continually redefining what’s possible from a mobile carrier for more than nine million customers.

 

Our teams reimagine connectivity through new platforms, new business models and new ways of thinking. Today, we’re building a multi-brand wireless telco alongside DISH and its first-of-a-kind network to upend the retail market and deliver groundbreaking new experiences for all. 

 

Together, we’ll draw on our legacies of disruption to change the way the world communicates.

Department Summary:
This role will be working within a collaborative and fast-paced environment spanning the Boost Infinite and broader DISH Wireless organizations. The focus will be on managing the company’s go-to-market strategy across digital & local marketing, offers, and new product introductions. This position will coordinate across our marketing, finance, product, IT and operational teams to execute the Boost Infinite go-to-market plan.

Job Duties and Responsibilities:
Go-to-market: Lead all go-to-market efforts from ideation to execution, working closely with key stakeholders

Oversee marketing around Boost and drive marketing strategies for DISH’s expansion into its own postpaid MVNO and 5G MNO. They will drive traditional marketing functions such as creative, media, partnerships and experiential marketing with customer experience, retail and product design, customer journey and insights and corporate communications to drive new channels of creativity.

Own the short and long-term roadmap while translating the product vision into tactics that fuel the growth of the business

Stakeholder Management: Build trust and relationships with key internal stakeholders such as Marketing, Finance, Technology, and external partners

Collaborate cross-functionally and lead a market‐driven approach to customer needs, product launches and new market introductions. Produce compelling product marketing and sales enablement materials that align with DISH’s core messaging and go‐to‐market strategy. D

Develop and deliver innovative custom solutions, introducing concepts and roadmaps to key decision-makers and senior leadership to address their business issues and needs

Execution: Deliver on time in a high-stakes environment where multiple priorities will need to coexist simultaneously

In charge of managing and handling daily requirements/issues from end-users

Define and drive effective lead generation activities that resonate with the customer and fuel pipeline growth for the sales organization. Focus on the customer journey and appropriate segmentation to produce not only leads into the pipeline but also tracking through to revenue.

Establish a set of key performance indicators and provide consistent reporting against the marketing team’s objectives. Ensure marketing systems infrastructure and data provide the right insights to support consistent growth and work closely with the IT organization on continued investment.

Drive efficiency in DISH’s marketing efforts while also focusing on how to continually improve team and program productivity for future scalability.

Be a visionary, leverage data and market insights and think strategically to develop, refine and focus DISH’s brand and positioning while operationalizing and ensuring consistent execution of the marketing message through all market‐facing channels.

Attract, develop and retain strong talent. Build a marketing organization that will be able to seamlessly and cohesively support all wireless brands as a shared service. Instill best practices and continue to develop and structure a performance‐based marketing team that efficiently executes the company’s overall and go-to-market strategy.

Help create an inclusive, dynamic working environment that brings out the best in reporting managers and creates a clear path for staff growth both within marketing and across organizational lines.

Reposition the Boost brand in the marketplace while also building brand messaging and targeting for the upcoming 5G network that will position it as a fierce competitor upon launch.

Implement operational metrics within the department that provide true transparency to the team on what success looks like.

Skills, Experience and Requirements:
10+ years of high-level GTM leadership experience

Experience marketing digital products with a focus on online conversion mechanics

Executive presence and the ability to communicate effectively across varying audiences

Collaborative, hands-on approach to work that is reflected through their management style and employee communications

BA required; MBA preferred

Benefits:
We also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: .   

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.

Salary Range:
USD $(phone number removed) - $(phone number removed) / Year

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