Director of Marketing, Blue Arena

4 weeks ago

Loveland Colorado, United States Oak View Group Full time
Overview:
The Director of Marketing is responsible for the promotion of concerts, sporting events, conventions and shows within The Ranch Events Complex, while developing creative marketing campaigns that promote public/community awareness. The Director of Marketing is responsible for maintaining relationships with media partners and ensuring fulfillment of contracts while overseeing the media buying and billing process. This individual will manage, supervise, and coordinate all the activities of the Marketing department to reach budget goals and generate revenue for the facility. The Director of Marketing will implement marketing plans, manage event advertising budgets and promotions, and ensure successful sales for events.

 

This role will pay a salary of $75,000 to $100,000.

 

For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).

 

expire date 7/31/2024

Responsibilities:
Develop, monitor and evaluate annual marketing budget; set and manage achievement of department objectives

Create marketing plans for events being promoted at the facility in conjunction with a promoter, or on behalf of the facility

Maintain and monitor a solid media relations program, including the creation of media releases and the coordination of interviews and media requests for information on the event, facility or staff

Analyze challenges, identify alternative solutions, project consequences of proposed actions and make decisions in support of organizational objectives

Explore non-traditional marketing opportunities for the facility and its events

Negotiate and maintain promotional partnerships with corporate partners

Develop, direct, coordinate and review the strategic plan for providing marketing services

Plan and negotiate all paid TV, radio, print and outdoor advertising for various marketing campaigns

Track, analyze and compare event sales information

Maintain venue website and social media

Manage event settlement packets, including collecting invoices, coding and creating a back-up packet

Develop collateral, including fliers, newsletters, websites, posters, postcards and email blasts

Manage day-to-day promotions and event activities

Work directly with promoters for upcoming events to ensure success and customer satisfaction

Plan meetings to negotiate and research advertising mediums

Secure advertising deals and oversee implementation

Coordinate team efforts with other departments to implement marketing ideas/tasks

Oversee grassroots program and collateral created

Mentor staff in the department to assist in their development

Perform all other duties as required

Communicate clearly and concisely in the English language, both orally and in writing

Establish and maintain positive, cooperative working relationships with contacts and co-workers

Work a flexible schedule, including early mornings, days, evenings, holidays, extended (long) workdays for an extended number of days as needed

Qualifications:
Bachelors Degree from an accredited college or university with major coursework in marketing, public relations, business administration or other related field

Minimum of 5-7 years of increasingly responsible experience in sales and/or marketing required, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility

Knowledge of marketing and advertising/sponsorship program development

Knowledge of Public Relations

Knowledge of Website maintenance

Knowledge of federal, state and local regulations

Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet software

Proficiency with publishing software such as Adobe Photoshop, Illustrator, and InDesign

Proficiency with media buying and promotions

Ability to travel as required

Ability to work nights and weekends as required.

Vaccination Statement:
standard company language

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