Digital Marketing Specialist

2 weeks ago


El Segundo, United States Singapore Airlines Full time

Digital Marketing Specialist

Singapore Airlines Americas is looking to add a full-time Digital Marketing Specialist to join our Marketing Team. This role will develop and execute digital marketing strategies to build brand awareness and drive online sales for Singapore Airlines. This role works closely with other members of our digital marketing team, our media agency contacts and with a centralized brand team in our Singapore-based headquarters. This is a full-time position, with a hybrid work schedule, requiring partial on-site work in our El Segundo, California office.

Job Functions

Develop and execute effective digital marketing strategies to support retail and brand initiatives

Manage campaigns from start to finish, including ideation, implementation, optimization, and reporting

Lead digital marketing efforts across programmatic and direct channels

Clearly communicate goals and results of digital marketing campaigns to marketing team & leadership

Troubleshoot any issues surfaced during campaign lifecycle

Work between project stakeholders and ensure smooth flow of project deliverables

Develop deep understanding of the travel distribution landscape and the online travel environment

Qualifications

Bachelors degree in marketing, advertising, or business

4+ years of digital marketing experience in a retail or brand marketing role

Hands-on experience with media planning and buying including developing briefs, evaluating proposals, and executing campaigns

Expertise across key digital marketing channels including display, video, and mobile, both in a programmatic and direct-buy capacity

Strong knowledge of digital performance metrics and campaign measurement, preferably with Google Analytics

Highly motivated and proactive with proven ability to achieve targets and meet deadlines

Experience using Microsoft Office products in a professional environment

Strong organizational, interpersonal, and communication skills (written and verbal)

Expert knowledge of digital marketing principles and current best practices

Nice-to-haves

Experience working with external media and/or creative agencies

Knowledge of Google Marketing tools, including Campaign Manager 360, DV360, and Tag Manager

SEM/SEO knowledge

Airline, travel, or hospitality marketing experience



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