Content Marketing Specialist

2 weeks ago

Hartford, United States TribalVision Full time

A four-time Inc. 5000 company, TribalVision is a mid-market digital marketing agency with a unique differentiator in demand generation marketing services. The Company provides a true turnkey outsourced suite of marketing capabilities on a monthly retainer basis, including SEO/SEM, lead generation, PPC, social media marketing, marketing automation, asset development, and branding. TribalVision evolves beyond the traditional marketing agency because we are responsible for implementing the marketing strategy we have written. This sense of ownership is critical to driving the results, revenue, and profitability that client strategies are designed to generate. We go beyond simply connecting clients with intangible ‘creative genius’-we emphasize actionable data and tangible results. Remote/hybrid accommodation available. Employees must be located in MA, RI, NH, NJ, NY, CT, VT, PA, NC, IL, TX, FL, CA, AZ, TN, or ID. Other locations need not apply. WHAT YOU’LL DO Support the Content Manager in framing the agency's content marketing offering and provide strategic and innovative solutions for unique client challenges The Content Marketing Specialist is responsible for assisting in the planning, developing and implementing the Client’s content strategy. They are responsible for supporting the creation and production of online and offline marketing content to be used in campaign activation across channels (email, website, digital media). Assists in the execution of digital content strategies across all online platforms. Driving traffic and engagement that translates to sales and brand promotion. Knowing which platform different kinds of content are best suited to. Designing and implementing creative marketing strategies to disseminate content. Content Marketing Specialist will assist in developing content strategies and executions to differentiate the brand across web/digital, blogs, email, social, paid media, third-party aggregators, and more The Content Marketing Specialist will work directly with the Content Marketing Manager, internal cross departmental teams and the client. They must have experience with content development - including developing copy, brand images/graphics, and leveraging third-party platforms Assists in creating content-specific recommendations and execution of search engine optimization, email campaigns, website copy, long & short-form content pieces, webinar execution, direct mail, surveys Assists the Content Manager in the strategy building for clients as it relates to digital marketing content, including recommended content strategies, execution, and deliverables Attends client onboarding kickoff meeting to present assignments to the Digital Marketing team (for content projects) and builds relevant onboarding materials as necessary. Ensures quality of all deliverables before sending them to the client team or project management for client approval. Analyze reporting and make recommendations for campaign improvement. WHAT WE’RE LOOKING FOR 2-5years in the marketing-oriented role with a strong emphasis in content marketing; client marketing experience required, ideally in an agency or creative setting Experience with SEO, brand content, lead generation, funnel optimization, and nurture strategies Strong writer/editor and previous experience developing B2B communications and brand copy Lifelonglearner willing to flex and learn new platforms, concepts and strategies Scrappy and efficient. Able to work in fast paced environment. Ability to be hands-on developing copy for a range of communications Experience with HubSpot and WordPress, comfortable navigating dashboards and setting up blog posts, email campaigns, new web pages, etc Detail oriented and thorough, able to take projects autonomously as needed Ability to meet deadlines and execute with urgency Passionate about content marketing strategy and execution, and excited to become a subject matter expert in regards to the brand, industry, and relevant topics Ability to effectively manage multiple simultaneous projects and initiatives across a full roster of clients. Experience with various media buying and e-commerce platforms used for supporting clients’ marketing efforts An entrepreneurial passion for the agency, with out-of-the-box thinking and strong inspirational leadership Excellent analytical and organizational skills Ability to analyze reports from email service platforms and Google Analytics to adjust content strategy and recommendations. Experience with Canva/graphic design tools a plus General experience with a wide variety of marketing software, including: Content management platforms, customer relationship management platforms, experience management software, email marketing tools, E-commerce, mobile tracking software Remote/hybrid accommodation available. Employees must be located in MA, RI, NH, NJ, NY, CT, VT, PA, NC, IL, TX, FL, CA, AZ, TN, or ID. Other locations need not apply. What is your salary requirement for your next opportunity? *

Do you now or in the future require visa sponsorship to continue working the United States? * Do you have experience working at a marketing agency? * If yes, how many years of agency experience do you have? *

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