CMI US Sales Consumer Lead

2 weeks ago

Ann Arbor Michigan, United States NielsenIQ Full time
Job Description

NielsenIQ Consumer Insights is helping clients win with their consumers and shoppers. It is known for its consultancy approach and innovative solutions to uncover growth.  

Standing at the forefront of research and technology, NielsenIQ Consumer Insights combines best-in-class research and technology to uncover insights across the consumer journey from understanding category/brand perceptions to shopping in real/virtual stores to capturing consumption moments. In NielsenIQ's Consumer Insights team, you will work with industry’s leading marketers and see your work come to life.   

NielsenIQ is searching for a US Sales Lead for its Consumer Insights team to play a strategic role with senior team leaders while supporting and growing new client relationships.  

The US Sales Lead is an integral part of the sales team and serves to support the team revenue goals by helping to sell-in customized quantitative and qualitative solutions. This includes helping to generate new leads, creating proposals, participating in client pitches, creating and sharing Thought Leadership, and support in managing end-to-end sales cycles.  

 

Responsibilities

Lead the development of strong and captivating proposals to meet client needs, based on short research briefs and/or elaborate RFPs  

Demonstrate expertise in Consumer Products, Retail, Technology, and Financial Services categories.

Understand how to probe the client and ask the right questions to design the research proposal 

Design the research study, connecting the dots to create a compelling proposal   

Lead the costing structure, methodological design, analytical framework, etc. using sales platforms for costing 

Ability to create sales cadences and track revenue pipeline  

Collaborate with Marketing team on sales campaign outreaches to generate new leads 

Lead internal and external capabilities sharing to build CI awareness and work with Sales Lead to create new opportunities  

Understand and influence the positioning of each CI solution and know how to best present this to clients 

Ability to pull in historical client specific insights, industry material and thought leadership information into client conversations and proposals to build context and clarity to the outcomes our solutions can deliver  

Work closely with the sales lead to help execute and manage end-to-end sales process including pricing, cross-selling, upselling, negotiations, and closing   

Works cross-functionally, be a client advocate and with account team leadership to deliver against client needs 

Lead client meetings, understand client business objectives and support sales follow ups and next steps  

 

General Skills

Understands research approaches across shopper, consumer and brand understanding, and consumer experience research 

Curiosity and passion to learn about broader NielsenIQ solutions that impact custom insights business 

Builds deep client relationships and is viewed as a trusted advisor 

Ability to help manage client expectations through the sales life-cycle, ensuring client satisfaction by providing proposal and follow-ups in a timely manner 

Grows relationships with clients 

Strong analytical and communication skills; excellent attention to detail 

Drives successful business outcomes for clients 

Able to act independently, problem solver 

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