PR Manager

Found in: Resume Library US A2 - 1 week ago

Austin Texas, United States Informa Markets Full time
Job Description

Who we are:

People are at the heart of Informa Markets. Our business thrives on the passion and entrepreneurship of our 4,000+ colleagues, who deliver over 400 international events in industries ranging from fashion to aviation, licensing to health and nutrition, manufacturing, licensing, and more. There is no such thing as a typical Informa Markets colleague…And that’s how we like it. We are a diverse group, and each of us brings something different, a unique set of abilities, experience, and knowledge. It’s what makes us who we are.

As a division of Informa, a top 100 company on the London Stock Exchange, Informa Markets is the leading exhibition organizer in the world, plus so much more. We provide communities around the globe with opportunities to network, learn, and do business. Using our industry insight, comprehensive portfolio of events, content, and digital resources, we all share a passion for creating platforms for our global communities to connect and building environments that enable businesses to flourish year-round.

We want to help shape the world for the better, and we hope you will join us on that journey

More About the PR Team:

The Informa Markets North America Public Relations team works to develop the external communications and press strategy for the Informa Markets business supporting industries across fashion, brand licensing, engineering, construction, health and wellness, and much more.

We create stories and share news through various means like press releases, articles, and events for the communities we serve.

We're adventurous and driven by data. We value media impact and care about how media influences industries as much as how we care about getting a cool mention in the news.

We work closely with senior leaders to be the voice of the business and help teams across the regions we support share their successes, understand contributions to the state of the market, and lead the trends and insights of tomorrow.

We are given freedom to try new things and we are always excited to share narratives we are really proud of.

We love to joke, laugh, have fun, and are fans of each other We also get to work across almost all areas of the business and partner with a diverse group of fun-loving, talented, and driven experts. Win win

 

What we’re looking for:

The ideal candidate is a creative, passionate, and collaborative person who is instinctively excited about news and media as a powerful storytelling medium.

As the Public Relations Manager within Informa Markets’ North America business, you will partner across the range of our industries. You will work with the Director of Public Relations, Public Relations Specialists, and Brand Teams to help lead the media needs for the brand’s public relations and external communication strategy.

You will have the opportunity to travel and experience world-renowned tradeshows with the largest companies and brand leaders, work internationally across numerous markets and creatively tell the story of how we connect these businesses and industries worldwide using media communications as a primary channel.

You are an experienced relationship builder and connector, live and breathe the news, enjoy researching trending topics, can tell a good story, passionate about what’s going on in the world and excited by working with B2B and trades markets. You’re a strong content writer with knowledge about how to write press releases pitches, articles, or marketing copy and are familiar with narrative-type content.

You are a collaborative, solutions-oriented person with a discerning eye for how to get into the next headline and want your brands to look good, being the global leader on the public stage. You thrive in a fast paced evolving network with a team of people who work hard but have a lot of fun doing it. You are able to be an organized self-starter and chase tasks, but you also welcome feedback and direction, viewing it as an opportunity to be challenged, grow and learn together.

This role is perfect for you if you have a public relations or news content background (5-7 years experience) and want to excel in a supportive and dynamic environment.

 

What You’ll Get to Do as a PR Manager:

Help build the Informa Markets brand and profile leaders, products, and events across our range of markets we serve and cross-collaborate with the industries like: fashion, engineering, licensing, construction, infrastructure, nutrition and health, and more.

Collaborate with various functions throughout the brand teams including Marketing, Content, Event, Editorial and Sales year-round to create comprehensive plans for each event and brand.

Actively measure and track against PR goals for all products and events within your portfolio including quarterly and annual reporting on public relations performance and impact on brand KPIs, as well as inform on data-driven insights and best practices across the team whenever possible.

Be creative to craft narratives, positioning, and suggest communication strategies for brand and tradeshow messaging across the portfolio in multiple platforms including but not limited to: websites, sales materials, corporate presentations, media outreach emails, press releases, editorial, etc.

Drive earned and owned communications tactics such as press release writing, brand

messaging, proactive media outreach, and media contact relationship building.

Manage ongoing key industry and influencer relationships and networks across thought experts, trend analysts and content creators.

Support consultation and collaboration in paid media integrations such as media barters and sponsored placements.

Support junior team members including Specialists in professional development, strategy creation, implementation of tactics, and execution of day-to-day tasks.

Manage on-site media relations at events including press room, real-time requests from members of the media, press registration desk support, and coordinating coverage on-site.

Secure pre-show and post-show coverage highlighting the event, thought leadership, and emerging trends within respective industries.

Lead executive thought leadership and profiling securing opportunities for key stakeholders, content leaders, as well as company and brand executives.

Share top industry trends, advancements, competitor analysis, and news-driven insights internally with events, brands, and cross-functional teams.

Liaise with tradeshow and industry associations, including award campaign submissions and event calendar management in publications.

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