Manager II, Research
3 weeks ago
The Marketing Analytics and Business Insights (MABI) team supporting AbbVie’s US Commercial organization is 200+ members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house advisor and pragmatic compass to Marketing, Sales, and Leadership – ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at ‘data’ differently – as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously – without taking ourselves too seriously. We are smart, fun, quirky, and innovative – and we’d love for you to join us.
The Manager II of Marketing Research & Analytics for AbbVie Patient Services (APS) will design, implement, manage, analyze, and effectively communicate marketing research and behavioral analytics initiatives on pipeline and inline Specialty and Oncology therapeutic categories on behalf of AbbVie Patient Services – in addition to supporting APS Enterprise research and strategy initiatives. The individual will derive high-impact learnings from qualitative and quantitative primary and secondary research, behavioral analytics, market intelligence, and internal stakeholder initiatives, and partner across AbbVie Patient Services pillars as well as with Brand partners and external agencies to inform strategic and tactical decision-making. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success.
KEY RESPONSIBILITIES:
Act as franchise intelligence partner across AbbVie Patient Services pillars (e.g. Marketing, Patient Services Strategy, etc.) focused on providing strategic insights, forming a trusted relationship, and staying abreast of commercial issues and burgeoning trends within the patient support space.
Be conversant with custom research methods, adept at supplier and stakeholder management, and able to independently lead custom research projects that deliver compelling and actionable learnings.
Perform thought-provoking and sophisticated syntheses of learning across research, analytics, and market intelligence sources to develop actionable insights and recommendations that shape strategies and tactics.
Maintain organizational knowledge of the market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders.
Execute against measurement plans, inclusive of selected operational and performance indicators, to ensure the organization’s understanding of execution of, engagement with, and impact of patient support programs and tactics.
Collaborate on monthly and quarterly program performance assessments on selected patient support programs.
Leverage innovative, sophisticated analytic models that address critical issues, but also meet key business criteria. Be able to effectively communicate results of these complex analytic models and influence action to improve patient support program performance.
Collaborate cross-functionally to ensure Brand and Market Access intelligence is leveraged appropriately to inform development of AbbVie care models.
Build solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer.
Demonstrate thoughtful confidence in presentation of learnings across all levels of the organization.
Appropriately collaborate with both onshore and offshore research and analytics suppliers.
Ensure all research and analytics activities are conducted in accordance with financial and ethical compliance guidelines.
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