Content Strategist

6 days ago

New York, United States iPullRank Full time
Job DescriptionJob Description

iPullRank is an ambitious eight-year-old digital marketing agency based in New York City and founded by industry thought leader Michael King. Our mission is to drive results for our clients by delivering marketing work that we can be PROUD of. Oh, and our value set is PROUD: P – Proactive; R – Reliable; O – Outstanding; U – Useful; D – Dedicated. We keep that front and center on a day-to-day basis.

If you’re curious about what types of clients we work with, they range from Fortune 500 brands to mid-sized enterprises and exciting small businesses. Our team executes and consults on campaigns in a variety of industries, but many of our clients tend to be media, finance or fashion companies. The iPullRank team is adept at providing a range of digital marketing services, but most of our work is in some combination of Content Strategy, Search Engine Optimization (SEO), Analytics and Conversion Rate Optimization. Our employees are duly encouraged to specialize deeply in a specific category that they are passionate about and grow into well-rounded marketers through collaboration, training and real-world experience.

As an employer, we look to cultivate an environment where employees feel taken care of. Despite our size, we offer competitive salaries and benefits. We want our employees to grow with us. We don’t want you to just fill a role, we want you to take ownership and make an impact.

We’re not a big agency and our clients appreciate that because our size allows us to make things happen. We’re a nimble group that believes the best idea can come from anyone in the company -- and we're always after the best idea. We’re looking for creative and smart people to join our team and help us in our missions to find the best idea. If that’s you, we’d love to hear from you.

Position Description

iPullRank is looking for a Content Strategist to join our team to facilitate content strategy projects for our various clients. This position will be responsible for leading and developing client-specific content strategy as well as working with other team members to execute on content campaigns and ensure that content objectives are being met. This role will develop content strategy, information architecture, brand messaging architecture and ensure governance models are followed. This role is ideal for someone looking to cross the chasm between content strategy and execution with an interest in agency experience. Salary range: $65K-85K

What You’ll Do:

  • Develop multi-channel Content Strategy to inform client content creation efforts that align with their business goals
  • Review data related to content performance and content potential to determine what content to build, optimize, and launch. Consistently track performance.
  • Perform extensive content audits
  • Lead brand voice and tone workshops for clients
  • Develop governance and workflow models
  • Lead ideation sessions for content creation
  • Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results
  • Write user stories to inform user experience and development
  • Develop models and specifications for metadata and taxonomy
  • Work with the Research & Analytics team to design and execute Conversion tests and optimize strategy based on performance
  • Work with Content Promotion lead and Social Media strategist to develop strategies for promotion of content
  • Contribute to iPullRank inbound marketing efforts including blog posts and other forms of thought leadership

Requirements

  • 2-4 years of experience in a similar content strategy position
  • Experience developing and analyzing content in digital environments such as: content audits, content strategy recommendations, persona assessments, taxonomy efforts and applied usability learnings
  • Strong experience and understanding of digital marketing channels and measurement metrics: SEO, keyword research, information architecture, usability best practices
  • Experience developing content for various verticals and multiple brand voices and tones and a talent for crafting data-driven stories
  • Highly proficient in Microsoft Office applications: Excel, Word and PowerPoint
  • Content presentation and delivery skills - determine how content should be packaged and delivered to induce audience to take desired business actions
  • Experience developing strategy for Social Media campaigns
  • Previous experience with digital marketing tools such as SEMRush, Google Analytics, Buzzsumo, Screaming Frog
  • Strong analytical skills to spot patterns and trends in data and to be able to apply those patterns to recommend strategies
  • Experience leveraging market segmentation in the development of Content Strategy Experience defining brand messaging architecture and implementing and enforcing governance models

Skills of interest:

  • Experience working in an agency environment
  • Experience with a variety of Content Management Systems
  • Prior Experience with Conversion Rate Optimization (Optimizely, Unbounce) and Marketing Automation (Marketo, HubSpot) platforms

Benefits

  • Competitive salaries commensurate with experience
  • 100% Medical, Dental, and Vision insurance
  • 3 weeks of vacation
  • Paid sick days and holidays
  • $1k per year toward vacation spending
  • $1k per year toward career-related learning

  • Content Strategist

    6 days ago

    New York, United States Amazon.com Inc Full time

    Are you passionate about developing clear, concise, and straightforward process documentation? Do you enjoy working in a fast-paced environment? Amazon's Advertising Support Products & Services team is seeking a Content Strategist that will plan, cre Strategist, Content, Business Partner, Business Services, Experience

  • Content Strategist

    Found in: beBee jobs US - 6 days ago

    New York, New York, United States Amazon Advertising LLC - B11 Full time

    Are you passionate about developing clear, concise, and straightforward process documentation? Do you enjoy working in a fast-paced environment? Amazon's Advertising Support Products & Services team is seeking a Content Strategist that will plan, create, deliver, and maintain internal standard operating procedure (SOP) documents.As a Content Strategist, you...

  • Content Strategist

    Found in: Talent US C2 - 2 weeks ago

    New York, United States iPullRank Full time

    iPullRank is an ambitious eight-year-old digital marketing agency based in New York City and founded by industry thought leader Michael King. Our mission is to drive results for our clients by delivering marketing work that we can be PROUD of. Oh, and our value set is PROUD: P – Proactive; R – Reliable; O – Outstanding; U – Useful; D – Dedicated....

  • Contract Content Strategist

    6 days ago

    New York, United States Blue State Full time

    Job DescriptionJob DescriptionInterested in Contract Content Strategist opportunities at Blue State? Submit an application so you can be considered when a role becomes available. Please note that this is not an active job post.What to knowWe're looking for a multidisciplinary content strategist with a passion for solving diverse challenges through an...

  • Content Strategist

    6 days ago

    New York, United States HangarFour Creative Full time

    Who We Need We're here because we want someone awesome to join our crew: A Content Strategist who will play a role in implementing and optimizing brand content, grounded in digital and social, leading in the strategy, creation and production of content alongside our Creative and Digital teams. You should be passionate about all things social content and have...

  • Content Strategist

    Found in: Appcast Linkedin GBL C2 - 2 weeks ago

    New York, United States HangarFour Creative Full time

    Who We Need We're here because we want someone awesome to join our crew: A Content Strategist who will play a role in implementing and optimizing brand content, grounded in digital and social, leading in the strategy, creation and production of content alongside our Creative and Digital teams. You should be passionate about all things social content and have...

  • Content Marketing Strategist

    Found in: Resume Library US A2 - 6 days ago

    Jersey City, New Jersey, United States Verisk Full time

    Job Description The position will be Hybrid (remote/in office). Expected to come into the Jersey City NJ office twice a week on Tuesdays and Wednesdays. Verisk is a leading data analytics company specializing in the insurance sector. Our advanced analytics solutions empower insurance companies to make data-driven decisions, optimize operations, and enhance...

  • Senior Creative Strategist

    Found in: Resume Library US A2 - 5 days ago

    New York County, New York, United States Dentsu Creative Full time

    Job Description The Performance Creative Senior Strategist will support a lead strategist on a select number of accounts and may serve as the lead strategist in some cases. You will be the connective tissue between brand and customer strategy, creative and enabling technologies that fuel personalization. You are curious and passionate about people, brands,...

  • Content Designer

    1 week ago

    New York, United States Priority Groups Full time

    Job DescriptionJob DescriptionOverview:The RELEVANT is assembling a team of human-centered strategists, designers, writers, and technologists to revolutionize the customer experience for the millions of individuals commuting through the city daily. We are seeking a talented content manager and strategist to join our team and oversee content for the...

  • Content Lead Strategist

    6 days ago

    New York, United States TEPHRA Full time

    Description: We are looking for a passionate content leader to produce innovative storytelling ideas across all of our clients and business partners. This role will focus on comprehensive content creation and management of exciting and emerging cutting-edge projects, working closely with our executive team, studio creatives, clients, and many others across...

  • Social Media Strategist

    7 days ago

    New York, United States Club Curate Comm Full time

    **Job Title: Social Media Strategist** **Overview**: **Key Responsibilities**: - Develop and execute innovative social media strategies to increase brand awareness, drive traffic, and generate leads. - Create engaging and relevant content across various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and...

  • Content Strategy Lead

    Found in: beBee jobs US - 1 week ago

    New York, New York, United States Bank of America Full time

    Job Description:At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is how we run our company and how we deliver for our clients, teammates, communities and shareholders every day. One of the keys to driving Responsible Growth is being a great place to work for...

  • Senior Strategist

    Found in: Resume Library US A2 - 2 weeks ago

    New York County, New York, United States PDX Full time

    Job Description We are looking for a Senior Strategist with expertise and deep knowledge in the CRM and Digital Experience space. The ideal candidate should have diverse marketing strategy background that 1.) Helps provide data driven insights and leadership for client’s customer acquisition, loyalty and retention efforts 2.) Ability to develop short-term...

  • Web Content Designer

    Found in: beBee jobs US - 6 days ago

    New York, New York, United States Stripe Full time

    Who we areAbout StripeStripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of...

  • Senior Content QA Editor

    Found in: beBee S US - 2 weeks ago

    New York, United States Co - Star Full time

    Big Sean has rapped about us, Ariana Grande & Kevin Durant post screenshots to their IGs, and we've been App of the Day twice.Astrology has been popular for 4000 years.Astrology is a deterministic system, based on the physical location of stars in the sky.We're looking for a Senior Content Strategist to join us as we continue to create and deliver...

  • Senior Content QA Editor

    Found in: beBee jobs US - 2 weeks ago

    New York, New York, United States Co - Star Full time

    Big Sean has rapped about us, Ariana Grande & Kevin Durant post screenshots to their IGs, and we've been App of the Day twice.Astrology has been popular for 4000 years.Astrology is a deterministic system, based on the physical location of stars in the sky.We're looking for a Senior Content Strategist to join us as we continue to create and deliver...

  • Senior Content QA Editor

    Found in: beBee S US - 2 weeks ago

    New York, United States CoStar Full time

    We’re looking for a Senior Content Strategist to join us as we continue to create and deliver personalized astrology content in a completely unique way.By joining our team, you'll help tens of millions of people connect to each other and themselves through astrology in real, meaningful ways.It's a hybrid role, requiring a few days per week at our...

  • Senior Content QA Editor

    Found in: beBee jobs US - 2 weeks ago

    New York, New York, United States CoStar Full time

    We're looking for a Senior Content Strategist to join us as we continue to create and deliver personalized astrology content in a completely unique way.By joining our team, you'll help tens of millions of people connect to each other and themselves through astrology in real, meaningful ways.It's a hybrid role, requiring a few days per week at our New York...

  • Change Management Strategist

    Found in: beBee jobs US - 1 week ago

    New York, New York, United States Gensler Full time

    Design Strategy at Gensler is a multidisciplinary global practice that partners with our clients to tackle the challenges of today and tomorrow. Our creative and collaborative approach, grounded in research and data, enables impactful transformation of organizations, cultures, and environments, driving business performance. We're primarily focused on...

  • Change Management Strategist

    Found in: Talent US C2 - 2 weeks ago

    New York, United States Gensler Full time

    Design Strategy at Gensler is a multidisciplinary global practice that partners with our clients to tackle the challenges of today and tomorrow. Our creative and collaborative approach, grounded in research and data, enables impactful transformation of organizations, cultures, and environments, driving business performance. We’re primarily focused on...