Product Marketing Lead, US Food
3 weeks ago
The Food & Beverage (F&B) Audience Product Marketing Lead is responsible for driving audience revenue growth for Square through acquisition, cross-sell, retention, and winback. You will deeply understand the needs and experiences of US F&B sellers, and use this expertise to partner closely with the F&B Audience Product Lead to define our GTM strategy for the F&B Audience, including identifying opportunities, ensuring ongoing PMF, setting KPIs and monitor success, and iterating to optimize results. You will manage a team of 15+ Product, Growth, and Sales Enablement PMMs to execute on the strategy, and will manage relationships with leads across all cross-functional partners such as Marketing, Sales, Partnerships, Analytics, and Finance & Strategy. The scope of this role is the US market, and the role requires US residency. In this role, you will report to Square’s Product & Audience Marketing Lead.
In this role, you will:
Apply your F&B industry expertise to define and iterate on an F&B audience GTM strategy:
Understand and segment our F&B audience: Use research and analysis to assess product-market fit for the seller segments we serve, and clearly articulate the ICP for the key segments: attributes, “jobs to be done”, priorities and decision-making process, key moments, etc. Analyze segment addressable market and regional characteristics to size opportunities.
Future product portfolio: Lay out gaps that exist in our product portfolio today, and form a sharp perspective on how we should prioritize product and feature development efforts to best differentiate from competitors. Partner closely with the Product Lead to size new opportunities and scope new products/features, and think through build vs. partner strategy.
Competitive analysis, pricing, packaging, and positioning: Analyze competition and determine key points of differentiation, and define how we price, package, and present our product portfolio to maximize growth.
Channel strategy: Partner with Channel teams to Identify which channels we should leverage to take our product solutions to market and to optimize the investment mix across those channels
Gain alignment: Ensure senior GTM stakeholders across Square are aligned with the strategy.
Partner with and influence cross-functional teams to implement the GTM strategy, and mentor your team to influence cross-functional partners:
Acquisition channels: Partner with channel leads to generate and nurture Sales leads, form strategic partnerships, as well as to optimize our marketing and self-onboard motion. Enable the Sales and Partnerships teams with product and audience expertise required to effectively close deals, and collect feedback from customer-facing teams to incorporate into GTM approach.
Customer engagement and retention: Ensure we support and engage our sellers so they continue using Square and become vocal advocates and promoters for our products to other sellers. Partner with Product team on GTM for reliability improvements.
Ongoing iteration and improvement in our GTM motion: Test, track success, and iterate on the strategy to achieve aggressive growth goals.
Own the audience acquisition revenue goal, monitor and report on progress, update the GTM tactics accordingly, and manage senior stakeholders: Closely monitor performance to detect trends and adjust tactics. Effectively engage senior stakeholders across the company, keeping them informed about performance and quickly escalating and unblocking any challenges.
-
Product Marketing Lead
2 weeks ago
San Francisco, United States Suger (YC W23) Full timeAbout Us: Suger is a revenue platform that helps our customers grow on the fastest growing B2B sales channel: the cloud marketplaces of AWS, Azure, GCP, and Alibaba. Launched in 2022, we take the tech debt out of marketplace sales by providing an API-first approach to provide a last mile solution between their existing tech stack (e.g. CRM, metering...
-
Product Marketing Lead
1 week ago
San Francisco, United States Levro Full timeAbout Levro Levro is building a new global finance platform for businesses. Our cornerstone product is a a multicurrency business neobank that allows companies to collect, hold, and pay in 34 currencies within a single interface. We help software and ecommerce companies make international payments as easy as domestic payments, minimizing fees, redtape, and...
-
Product Marketing Lead
2 weeks ago
San Francisco, California, United States Levro Full timeAbout LevroLevro is building a new global finance platform for businesses.Our cornerstone product is a a multicurrency business neobank that allows companies to collect, hold, and pay in 34 currencies within a single interface. We help software and ecommerce companies make international payments as easy as domestic payments, minimizing fees, redtape, and...
-
Lead Product Marketing Manager
1 week ago
San Francisco, CA, United States Deputy Full timeSan FranciscoMarketing – Product Marketing /Full Time /RemoteAt Deputy, we empower businesses to build thriving workplaces - ones where staff are engaged, customers are served well, businesses are legally compliant, and companies’ profits thrive. Our reach extends across 70+ countries worldwide, serving more than 320,000 workplaces. Deputy is a global...
-
Food Production Lead/Supervisor
4 weeks ago
San Antonio, United States Remedy Staffing Full timeJob DescriptionJob DescriptionFood company located in SE San Antonio has immediate opportunities for Food Production Leads and Supervisors. If you have been a Lead/Supervisor in a food packing or food manufacturing plant in the past, WE WANT TO HEAR FROM YOU TODAY!Pay: $17.00 - $20.00 per hour depending on positionHours:1st Shift - 7:00AM Start Time - Will...
-
Product Marketing Manager
1 day ago
San Francisco, United States Tailored Management Full timePosition Details Join our client, an American company that develops, markets, and operates a mobile app, offering ride-hailing, vehicles for hire, motorized scooters, a bicycle-sharing system, rental cars, and food delivery. Job Title: Product Marketing Manager Shift: General Working hours Location: CALIFORNIA (This position is 20 hours a week. Preference is...
-
Product Sampler
4 weeks ago
San Jose, United States Product Connections Full timeJob Posting: OverviewSupplemental Income – Paid WeeklyPart Time - Flexible ScheduleFun Work EnvironmentCareer Growth AvailableEquipment Reimbursement Per EventPaid Training and DevelopmentThis position is responsible for serving food or alcohol samples for retailers inside of the physical store. You must be able to work independently to build relationships...
-
Food Service Sales Lead
2 weeks ago
San Francisco, United States Wild Type Full time**Food Service Sales Lead** at Wildtype San Francisco, CA **About Wildtype** Wildtype is on a mission to create the cleanest, most sustainable seafood on the planet, starting with sushi-grade salmon. Were pioneering cellular agriculture to protect wild species and our oceans, and to reverse trends of global food insecurity. Wildtype will provide consumers...
-
Product Marketing Manager
3 days ago
San Francisco, United States PubNub Full timeJob DescriptionJob DescriptionJoin PubNub: Pioneer the Real-time Internet as our Product Marketing ManagerAbout Us:At PubNub, we are dedicated to weaving an interconnected world with compelling real-time experiences. Founded in 2010 and utilized by over 1,000 leading customers like Autodesk, SK Telecom, and Yelp, our mission is to revolutionize real-time...
-
Product Marketing Manager
3 weeks ago
San Francisco, United States PubNub Full timeJob DescriptionJob DescriptionJoin PubNub: Pioneer the Real-time Internet as our Product Marketing ManagerAbout Us:At PubNub, we are dedicated to weaving an interconnected world with compelling real-time experiences. Founded in 2010 and utilized by over 1,000 leading customers like Autodesk, SK Telecom, and Yelp, our mission is to revolutionize real-time...
-
Head of Product Marketing
4 weeks ago
California, United States Merge API Inc. Full timeMerge is seeking a Head of Product Marketing to strategically build and lead our product marketing function and assist in elevating Merge to the next level of customer expansion. We’re looking for a leader who is passionate about understanding customer needs, digging into product details, and creating messaging to deliver value-driven, breakthrough...
-
Product Marketing Manager
2 weeks ago
San Francisco, United States The Sage Group Full timeOne of The Sage Group’s clients is looking for a Product Marketing Manager with 5 years product marketing in tech. Client empowers local economies by building intelligent, last-mile delivery technology for local businesses, helping them grow. About The Role As a Product Marketing Manager, you will be responsible for working with product marketing, product...
-
VP of Marketing
4 weeks ago
San Francisco, United States Marketing Deluxe Full timeThe VP of Marketing is responsible for developing and implementing the overall marketing strategy for our marketplace business. This work includes creating and managing marketing campaigns, developing content and messaging consistent with business objectives, and leading a targeted demand-generation strategy. This role is equal parts art and science...
-
Product Marketing Specialist
1 week ago
San Francisco, United States Ask Staffing Full timeResponsible for creation and management of in-product marketing experiments. Work closely with the Pinner Engagement PMM team to deploy experiments in a timely manner. Provide strategic planning and thinking on how we implement and use in-product channels through the lens of product for our GTM efforts across XFN teams including sequencing, prioritization,...
-
Product Marketing Manager
2 weeks ago
San Francisco, United States AI Fund Full timeSan Francisco Bay Area, Remote Deeplearning AI – Marketing / Full time / Remote Want to use your marketing skills to make an impact? AI is the new electricity. Millions of AI engineers are needed to transform industries with artificial intelligence, and we’re building an education platform to train them. We are looking for a Product Marketing Manager who...
-
Product Marketing Specialist
2 weeks ago
San Francisco, United States Ask Staffing Full timeResponsible for creation and management of in-product marketing experiments. Work closely with the Pinner Engagement PMM team to deploy experiments in a timely manner. Provide strategic planning and thinking on how we implement and use in-product channels through the lens of product for our GTM efforts across XFN teams including sequencing,...
-
Product Marketer
3 weeks ago
San Francisco, United States Lago Full timeLago is the open-source platform that helps engineers build better monetization systems. We enable software teams to build customizable and scalable usage metering, subscription management, billing, invoicing, and payment systems. Lago is the leader of our category on Github (5k+ stars), won « Product of the month » on ProductHunt, and is used by leading...
-
Product Marketing Manager
2 days ago
San Francisco, United States TPS Group Company Full timeProduct Marketing Manager - Sustainable Urban Transportation Location: CA. (Remote) 9 Month Assignment (Potential to extend) Pay Rate: $86-$87/hr. doe On behalf of our client, one of the largest ridesharing companies in the US. We are seeking a Senior Product Manager who will drive the successful development in shaping the future of transportation. Job...
-
Director, Product Delivery Team Lead
6 days ago
San Francisco, California, United States Visa Full timeJob Description Function and Team Summary Visa Direct is a payment service that Visa provides to clients (sending and receiving financial institutions, processors, merchants, and service providers) to facilitate fund transfers/disbursements to Visa accounts around the world using push payment technology. Visa Direct consumer and business applications...
-
Product Marketing Manager
1 day ago
San Francisco, United States Authorium Full timeAuthorium is a dynamic and forward-thinking technology company that is dedicated to transforming the way cities operate and improve the quality of life for urban residents. Our mission is to drive innovation and collaboration in the public sector by developing cutting-edge solutions that empower government agencies to make data-driven decisions, enhance...