Media Analytics, Director

4 weeks ago


New York County New York, United States Merkle Full time
Job Description

The Director, Analytics leads the development of data-driven solutions for clients – including report automation, analysis, and insight – with the objective of optimizing the performance of media initiatives. You will manage our client's data and insight delivery processes, inspire creativity, and ensure all around team success.

We are looking for someone who is execution-focused and manages data challenges in all phases of media performance. Your success requires the ability to manage complexity while collaborating across our teams, experience within a matrixed organization, and comfort with a lean operating environment that uses automation.

You will have a natural curiously, going beyond reporting to peel away the layers of data to suggest constructive tests, advanced analytics engagements, consumer deep dives, and competitive opportunities that help improve performance. Complete overall media measurement strategy on behalf of clients, including reporting, measurement, learning agendas, and test design. You will report to the VP Analytics. This position is hybrid with 2 days a week in our NY office.

You will understand core client challenges, and develop relevant measurement frameworks that outline measures of success, in-flight optimization levers, and learning priorities

You will work with internal and client teams to identify business needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance

You will guide the creation of reporting through automated processes, consolidating data from many sources into a cohesive view of performance. Develop measurement frameworks.

You will improve the quality of reporting by creating easy to follow weekly or monthly visual dashboards that important partners will utilize to make informed decisions

You will ensure understanding between daily analytics support and approved measurement frameworks

You will prepare and deliver executive-level presentations for internal and external audience

You will participate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologies

You will manage/mentor junior team members



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