Vice President of Growth Marketing

Vice President of Growth Marketing (Remote)Are you a data-driven marketing leader with a passion for optimizing performance at scale? Do you thrive in fast-paced environments and love leveraging insights to drive customer acquisition and engagement? If so, we're looking for youWe are seeking a Vice President of Growth Marketing to lead media buying and acquisition strategies across all channels. This is a high-impact leadership role responsible for optimizing media mix, budget allocation, and campaign performance across mobile, social, programmatic, traditional, and affiliate marketing channels.About the RoleAs the VP of Growth Marketing, you will oversee a team of media buyers and work closely with Business Intelligence (BI), Product, and Marketing Technology teams to develop scalable, measurable, and effective user acquisition strategies. The ideal candidate is highly analytical, intellectually curious, and an expert at optimizing large-scale marketing investments.What You'll DoGrowth Strategy & Performance OptimizationLead and scale media buying efforts across all paid channels, including social, programmatic/DSPs, traditional, affiliates, and search.Develop and execute data-driven media mix models to optimize spend efficiency and maximize ROI.Oversee campaign testing, funnel optimization, and budget allocation at the campaign and channel levels.Identify new growth opportunities, emerging platforms, and untapped acquisition channels.Leadership & Team DevelopmentBuild, mentor, and lead a team of high-performing media buyers and acquisition specialists.Foster a culture of data-driven decision-making, continuous learning, and cross-functional collaboration.Provide executive-level reporting on acquisition performance, insights, and strategic recommendations.Collaboration & Cross-Functional PartnershipsWork closely with BI teams to analyze spend efficiency, user lifetime value (LTV), and retention metrics.Partner with Product, Product Marketing, and Creative teams to optimize new user onboarding, funnel testing, and conversion rates.Collaborate with Marketing Technology teams to enhance attribution modeling and build internal reporting infrastructure.Ensure alignment between media strategy, overall brand positioning, promotional calendar, and customer experience.Marketing Technology & AttributionDrive marketing measurement strategies using deterministic and probabilistic attribution models.Enhance first-party data strategies in response to evolving privacy regulations (iOS, GA4, ATT, etc.).Lead the development of incrementality testing frameworks to improve budget efficiency and attribution accuracy.What We're Looking ForExperience & Qualifications10+ years of experience leading growth marketing, media buying, or user acquisition in a direct-to-consumer (DTC) business.Proven track record of optimizing large-scale marketing budgets in mobile, gaming, sports betting, or e-commerce industries.Strong experience in media mix modeling, budget allocation, and performance forecasting.Deep expertise in paid social, programmatic, search, traditional, and affiliate marketing.Experience partnering with BI teams to analyze acquisition data and develop KPI-driven strategies.Strong understanding of marketing attribution models, A/B testing, and conversion optimization.Hands-on experience with Google Ads, Facebook Ads, TikTok Ads, and other DSPs.Leadership & Soft SkillsStrategic Thinker - You can interpret complex data and translate insights into actionable strategies.Intellectually Curious - You constantly seek to learn, iterate, and test new growth strategies.Strong Communicator - You can present findings and recommendations clearly to executives and cross-functional teams.Proven Leader - You have experience managing and mentoring teams in fast-paced, high-growth environments.Why Join Us?Comprehensive Compensation - Competitive salary, performance-based incentives, and benefits.Work-Life Balance - We support flexible work arrangements to help you thrive.Autonomy & Creativity - We embrace new ideas and encourage innovative thinking.Growth & Development - We're committed to your professional and personal growth.Collaborative Culture - Work alongside passionate professionals who support and challenge each other.As a rapidly growing company in an emerging industry, your contributions will have a direct impact on our success. We're looking for proactive, self-driven professionals who enjoy collaboration, having fun, and achieving what others believe to be impossible.We are an equal-opportunity employer and committed to building a diverse and inclusive workplace. We encourage candidates of all backgrounds to apply.Be at the forefront of this exciting industry - Apply todayEmployment Type: Full-TimeSalary: $ 114,000.00 274,000.00 Per Year