Vice President of Growth Marketing

Job Title: Vice President of Growth Marketing Position Type: Full-time Location: Chicago, IL (Hybrid) Salary Range: $165,000 - $180,000 Summary Vice President of Growth Marketing leads Clarity Clinic’s performance-driven marketing strategy, combining creativity and analytics to build scalable, data-informed systems that drive patient acquisition, retention, and brand expansion across all clinical programs. Essential Duties and Responsibilities Strategic Growth Leadership: Develop, execute, and forecast a multi-channel growth strategy to drive measurable patient acquisition across psychiatric, therapy, TMS, and IOP/PHP programs. Build a performance-based marketing engine with clear CAC, LTV, and ROI goals tied to business outcomes. Partner with Operations, Clinical, and Executive teams to align growth initiatives with patient access and service line priorities. Digital Marketing & Analytics: Own all digital performance channels including Google Ads, Meta, SEO, and retargeting; implement dashboards and analytics tools (HubSpot, GA4, etc.) to monitor campaign conversion rates, cost per start, and ROI; drive experimentation through A/B testing, funnel optimization, and audience segmentation to improve marketing efficiency. Referral & Outreach Optimization: Oversee business development and referral marketing across IOP/PHP and outpatient programs; integrate referral activity data into HubSpot for tracking ROI and growth impact; design and optimize outreach strategies that strengthen referral relationships and expand network visibility. Brand Alignment & Collaboration: Partner with the Director of Marketing to ensure all growth campaigns reflect Clarity Clinic’s mission, values, and voice; balance creative storytelling with analytical performance metrics to maintain a unified patient experience; support brand expansion into new markets while maintaining ethical compliance and consistency. Technology, Compliance & Data Stewardship: Oversee the marketing tech stack including CRM, analytics, automation, and call tracking platforms; implement HIPAA-compliant lead scoring, nurture journeys, and marketing automation; maintain compliance with all healthcare advertising, privacy, and digital communication standards. Minimum Requirements Bachelor’s degree in Marketing, Business, Communications, or related field required; Master’s degree preferred. 8–12+ years of progressive marketing experience with at least 3 years in a senior leadership capacity. Demonstrated success scaling customer or patient acquisition in healthcare or multi-location service industries. Advanced proficiency in performance marketing, SEO/SEM, analytics, and conversion optimization. Deep understanding of CAC, ROAS, LTV, and attribution modeling. High proficiency in Excel or Google Sheets; advanced formulas, pivot tables, and data structure. Proficiency with business intelligence tools (Tableau, Looker, Power BI, or similar). Strong data storytelling skills and SQL proficiency preferred. Proven ability to lead both creative and analytical teams. Excellent communication, analytical, and leadership skills. Role Competencies Data-Driven Decision Making: Translate data into strategic insights, collaborate with data engineers, and ensure accurate reporting. Strategic Vision: Develop long-term growth strategies grounded in data, innovation, and scalability. Analytical Acumen: Turn complex metrics into actionable business insights and operational decisions. Innovation & Agility: Embrace emerging technologies and trends to drive measurable growth. Collaborative Leadership: Foster partnership across departments to empower team performance and accountability. Integrity & Compliance: Uphold HIPAA and healthcare advertising ethics while maintaining brand credibility. Physical Requirements Regularly required to talk or hear, stand, walk, sit, use a keyboard; occasionally lift and/or move up to 25 lbs. Other Duties Additional duties may be assigned as necessary. Diversity Statement Clarity Clinic celebrates diversity and encourages applications from minorities, LGBTQ+ individuals, candidates of all ages, and nontraditional backgrounds. Equal Opportunity Employer Clarity Clinic is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. #J-18808-Ljbffr