Marketing Coordinator

1 day ago

Richmond, Virginia, United States smbw, pllc Full time $60,000 - $90,000 per year

Company Description

smbw is Richmond's leading interdisciplinary design studio for architecture, interior design, and environmental graphic design. smbw thrives on unique and challenging projects that demand research and sensitivity. Our work spans various typologies, scales, and contexts, and we are dedicated to making a lasting and positive contribution to our community.

Responsibilities

  1. Brand & Marketing


• Support the development and implementation of the firm's brand strategy.


• Ensure consistent brand voice and visual identity across all materials, channels, and experiences.


• Manage the design and production of brochures, portfolios, case studies, presentations, and other

marketing collateral.


• Oversee and maintain firm collateral such as resumes, project sheets, photography, and award

submissions.


• Drive branded experiences within the office and at events that reflect the firm's culture and ethos.

  1. Proposal & Pursuit Management


• Lead and coordinate RFP, RFQ, and proposal efforts for public and private clients.


• Plan and facilitate kickoff and review meetings, set timelines, and guide team contributions.


• Write, edit, and organize proposal content, translating technical information into clear, client-focused

messaging.


• Maintain accurate pursuit records and manage updates in the CRM system.

  1. Administrative & Market Research


• Provide hands-on support for marketing and business development initiatives, including research,

coordination, and content preparation.


• Collaborate with business development teams to ensure materials, messaging, and strategy are

aligned.


• Participate in BD meetings and maintain organized pursuit and strategy tracking systems.


•
Generate reports and metrics to evaluate program and pursuit success.

Skills/Requirements of a successful candidate include but are not limited to:


• 2–5 years of experience developing proposals for architecture firm preferred.


• Strong writing, editing, and storytelling skills, especially for technical and client-focused narratives.


• Proficiency with Adobe Creative Suite (InDesign, Illustrator and Photoshop) and Microsoft Office

Suite (Word, Excel, PowerPoint, Outlook and Teams).


• Bachelor's degree in Marketing, Communications, English, or a related field preferred but not

required.


• Highly organized, self-motivated, and able to manage multiple priorities with minimal supervision.


•
Excellent communication and interpersonal skills, with a collaborative mindset.

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