Part-Time Social Media Strategist

Part-Time Social Media Strategist (Remote | 10–20 hours/week)

Company: Rebel Green

About Rebel Green:

Rebel Green is a family-owned, women-owned company that produces plant-powered, eco-friendly cleaning and home products. Founded by Ali Florsheim and Melina Marcus, Rebel Green is a Certified B Corporation, USDA Certified Organic, and Leaping Bunny Certified. Our "eco-chic" and slightly rebellious branding brings sustainable, natural cleaning solutions to everyday households—without compromising on style, performance, or purpose.

Position Overview:

We're looking for a creative, organized Social Media Strategist to help us strengthen Rebel Green's digital presence on TikTok and Instagram. This part-time, remote position (10–20 hours per week) will focus on planning, creating, and optimizing social content that aligns with our brand identity and drives engagement with eco-conscious audiences.

Key Responsibilities:

Content Planning & Strategy

• Develop and manage a social media calendar built around four 3-month content blocks (seasonal or campaign-based).
• Create content with a clear purpose and "why" behind each post to reinforce brand storytelling.
• Build and maintain a consistent brand identity and tone, ensuring all social content aligns with Rebel Green's visual and messaging guidelines.
• Establish and document brand guidelines for use across all social platforms.
• Researches what other brands are doing in the digital content space and provides recommendations.
• Tracks quarterly, semi-annual, and annual growth of all social media pages.

TikTok Strategy & Execution

• Transition Rebel Green's TikTok to a Business Account (not TikTok Shop) and optimize account settings for growth.
• Research and implement effective hashtag strategies (#rebelgreen and #organic as constants) to target and attract key audiences.
• Explore TikTok influencer collaborations to increase brand visibility and drive engagement.
• Develop content that subtly promotes Rebel Green products and connects to our TikTok Shop presence.

Instagram Strategy & Execution

• Build a consistent and visually cohesive Instagram theme aligned with Rebel Green's brand identity.
• Plan and schedule posts to complement TikTok content while keeping each platform's style distinct (avoid cross-platform logo overlap).
• Explore influencer and retailer collaborations to increase brand visibility and drive engagement.
• Maintain a balanced posting schedule to sustain engagement and brand awareness.

Qualifications:

• 1–3 years of experience in social media strategy, content creation, or digital marketing.
• Strong understanding of TikTok and Instagram best practices, trends, and analytics.
• Excellent verbal and written communication skills.
• Strong writing skills and an eye for photo/video content.
• Experience building and maintaining a consistent brand voice and visual identity.
• Creative mindset with excellent communication and organizational skills.
• Understanding of fundamental design tools (Canva, Adobe, or similar).
• Passion for sustainability, wellness, and lifestyle brands preferred.

Details:

Type: Part-time, remote

Hours: 10–20 hours per week

Compensation: Commensurate with experience

Why Join Rebel Green?

At Rebel Green, we're not just cleaning up messes—we're cleaning up the planet. Join a mission-driven team that believes sustainability can be stylish, effective, and fun. Help shape how our community connects with our brand, one eco-chic post at a time.

How to Apply:

Please submit your resume and a portfolio showcasing your previous social media work (including sample posts, campaigns, or brand accounts you've managed). Applications without a portfolio will not be considered.

Job Type: Part-time

Base Pay: From $24.00 per hour

Expected hours: 10 – 20 per week

Benefits:

• Flexible schedule

Work Location: Remote