Part-time Freelance Social Media Manager

Part-time Freelance Social Media Manager

COMPANY SUMMARY ("Who are we?")

We are The Honest Kitchen. We're a team of pet obsessed foodies, who put our heart and soul into our work – making a line of human-grade whole foods, treats and supplements for dogs and cats. We're a rapidly growing business that was named one of Outside Magazine's Best Places to Work for 6 straight years and were certified as a Great Place to Work

We strive for an inclusive work culture that supports a diverse array of skills, experiences, and perspectives our employees bring to the table. For us, differences are a source of strength. We celebrate strong performance and ethical processes, and we work hard every day to nurture an inclusive culture where all employees can innovate and thrive. Here, you will not only build your career, but you will also uncover new experiences and collaborate with passionate colleagues.

The Honest Kitchen values a diverse workforce. Women, people of color, people with disabilities and members of the LGBTQIA+ community are strongly encouraged to apply. The Honest Kitchen believes that an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. We're looking for candidates who can expand our business culture by bringing their whole, authentic selves to work. We strive to provide all qualified candidates with an equitable and accessible recruitment process.

POSITION SUMMARY ("What are we looking for?")

We are seeking a Part-time Freelance Social Media Manager focused on content and design. In this role, you will be responsible for strengthening organic content and driving KPIs through your comprehensive understanding and execution of social media content. You'll oversee all aspects of content creation — from memes, to collages, to video content focused both on The Honest Kitchen product and trending non-branded content — ensuring our channels reflect the brand and keep our audience engaged.

We're looking for someone who lives and breathes social media, understands how to connect with audiences in authentic ways, and can translate trends into meaningful brand engagement. You'll collaborate with the Brand, Creative, and Ecommerce teams to deliver content that inspires, engages, and converts.

This is a freelance, part-time role that would require ~10 hours/week or 40 hours/month

SCOPE OF POSITION

• Collaborate with Influencer and Partnerships Manager to create, schedule, and publish compelling, on-brand content across social media platforms (Instagram, TikTok, Facebook, etc.).
• Ensure all social content aligns with brand tone, design standards, and company values.
• Leverage platform trends and emerging features to amplify reach and grow social following. Stay informed about the latest social media tools, algorithm changes, and best practices.
• Support development and implementation of social media content strategies that align with overall business and marketing goals.
• Work with Influencer and Partnerships Manager to set, track, and report on key performance indicators (KPIs) to measure effectiveness and guide strategy. Analyze current social performance and campaigns to identify opportunities for improvement and growth.
• Manage social media management platforms (e.g., Dash Social, Sprout Social, Later, Hootsuite) for scheduling, listening, and analytics.

EXPERIENCE REQUIRED ("What are we looking for?")

• 4+ years of experience managing social media for a brand.
• Bachelor's degree or equivalent experience in Marketing, Communications, or a related field.
• Proven track record of growing social channels and driving engagement through creative, data-informed strategies.
• Experience developing social-first campaigns and assets that integrate across digital social media channels.
• Strong writing, storytelling, and visual communication skills.
• Proficient with social media management and analytics tools (e.g., Instagram, Facebook, Meta Business Suite, TikTok, Dash Social, Sprout Social, Hootsuite, etc).
• Comfortable working in a fast-paced environment and collaboration through a revisions process (experience in Asana is a plus).
• Passion for staying ahead of trends, pop culture, and evolving social platforms.
• Ability to work remote.

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