Client Performance Specialist

Location: NC-Charlotte

Job Title: Client Performance Specialist - WSOC TV

Position Overview

The Client Performance Specialist focuses on campaign and performance management for our portfolio of digital advertising clients. The Client Performance Specialist works closely with our local market sales teams, specialist teams and our internal operations teams to understand how our advertising campaigns are performing holistically. In terms of campaign management, the individual in this role will be responsible for keeping an overarching view of our advertisers' media plans and goals and ensuring that our local stakeholders and clients are served with the best-in-class customer care. The individual must be able to collect, mine, and interpret campaign data, developing actionable insights in an executive level report that increases ROI for our advertisers.

This individual must maintain comprehensive knowledge of all aspects of digital products including product offerings, protocols, and KPI management. They must have a strategic mindset, being able to review campaigns' performance outcomes and make strategic decisions on what levers need to be pulled to optimize client campaigns. The individual must be a team player, with the ability to collaborate with internal and external stakeholders while analyzing performance and developing strategies. Clear and concise communications will be key for the individual to succeed.

Previous experience in digital campaign analytics and creating client-facing deliverables is critical. The Client Performance Specialist must have in-depth knowledge of digital analytic platforms, being confident in accessing and pulling data in systems such as Google Analytics, Google Ads, Facebook, and more. A basic knowledge of ad tags/trafficking and conversion management (Google Tag Manager) will only help this individual excel in the role. An analytically curious mind is key.

Essential Duties and Responsibilities

• Leverage comprehensive knowledge of all digital ad products and operation processes to effectively monitor and enhance campaigns to achieve advertiser goals and KPIs
• Maintain internal documentation to ensure that campaigns are managed properly, with account details recorded for media plans, optimizations, and other client details
• Offer a holistic campaign perspective, effectively communicating performance to our stakeholders in ongoing reporting recaps
• Follow SLAs determined for campaign launch, revisions, and deliverables working with internal and external stakeholders
• Provide facilitation for continuously improving the quality of service and campaign results for our local markets and clients
• Responsible for order entry, trafficking, monitoring, and reporting on digital owned & operated campaigns
• Quality assurance on work performed by our corporate team
• Leverage storytelling skills to build exceptional customer reports

Minimum Qualifications

• 2-4 years of experience working in a digital advertising operations role, working with sales and marketers
• 2-4 years of experience in campaign and performance management
• Knowledge of digital marketing including SEM, SEO, social, content marketing, programmatic, video, display advertising, and website development
• Knowledge of ad tagging and the CM Trafficking, Reporting, & Attribution platforms and ability to formulate appropriate recommendations to improve client ROI is a plus
• Analytical and possess the ability to evaluate data and interpret results for client-facing deliverables
• Knowledge of attribution and omni-channel efforts is essential, understanding how all marketing channels work together to drive results
• Excel skills needed for interpreting data for insights and superior PPT skills for visualizing the outcomes and opportunities
• Proven skills in digital campaign management including processing, trafficking, and monitoring performance against established expectations
• Excellent written and verbal communication skills are necessary for effectively managing performance
• Problem-solving skills is required, with the ability to proactively identify potential issues, troubleshoot and quickly resolve them
• Demonstrated customer service skills with ability to build strong working relationships and consistently meet or exceed customer expectations
• Proven ability to manage multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
• Detailed knowledge of both internal and outsourced digital platforms, understanding how technology stacks come together to serve our campaigns

Preferred Qualifications

• BA/BS from a 4-year university or equivalent preferred
• Working knowledge in ad platforms and reporting in systems such as: Google Analytics, Google Ads, general Google Marketing Platforms, Facebook, CM360/DV360/SA360, etc. Google Analytics and Google Ads certifications are preferred

About Cox Media Group

CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations.

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