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Senior Director, Brand Experiences

2 weeks ago

Dallas, Texas, United States HighLevel Full time $120,000 - $250,000 per year

About Us
HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames.

Our People
With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

Our Impact
As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.

Who You Are:
As Sr. Director at HighLevel, you are more than a visual storyteller. You are a brand architect who builds emotional resonance and strategic clarity into every experience. You believe that a brand isn't just what it looks like, but what it feels like, and you're relentless about ensuring that every interaction from an event badge to a podcast script is unmistakably HighLevel.You bring a rare blend of strategic vision, creative intuition, and operational excellence to your craft. With a sharp eye for detail and a deep understanding of the end-to-end customer journey, you guide our brand with purpose, ensuring consistency, relevance, and impact across all touchpoints.As a senior leader within the Brand Experiences team, you are responsible for shaping how the world sees, understands, and remembers HighLevel. Your work fuels brand affinity, community connection, and scalable engagement, spanning three strategic areas

Business Development (BizDev)
: You collaborate cross-functionally to develop signature brand narratives that power business growth. Whether it's a 5-Day Challenge, virtual masterclass, strategic case study, or podcast series, your role is to ensure every piece is on-brand, compelling, and conversion-ready. You architect content experiences that aren't just informative; they build emotional connections that convert prospects into believers and customers into advocates.

Events:
From our flagship HighLevel Summit (1,000+ attendees) to intimate SaaSpreneur Workshops and local Hangouts, you lead the brand expression across every environment. Your team defines the look, feel, voice, and vibe — from speaker decks and swag to stage visuals and signage. Every detail reinforces who we are: bold, energetic, and radically customer-obsessed. You also advise on global activations, helping scale a consistent, high-impact experience at over 100+ annual touchpoints.

Internship Program:
You are instrumental in positioning our in-person Internship Program as an iconic entry point into the SaaS and agency world. From crafting aspirational launch campaigns and storytelling assets to ensuring consistent brand messaging across colleges and online channels, you elevate the program into a bold brand moment for next-gen talent.

What You'll Be Doing:
Architect and Execute Brand Experiences:

  • Partner with the Branding team to design unified, high-impact strategies for attendees, sponsors, and exhibitors across global events
  • Oversee immersive in-person and virtual brand experiences that are memorable, emotionally resonant, and on-brand
  • Ensure consistency in storytelling, design, and tone across all touchpoints — from swag and signage to scripts and speaker visuals

Lead High-Impact Programs & Teams:

  • Lead the Events team in delivering the Annual Summit, SaaSPRENEUR events, Local Meetups, and sponsored activations
  • Guide the BizDev team in executing virtual workshops, 5-Day Challenges, weekly Masterclasses, and a branded podcast
  • Own the end-to-end execution of HighLevel's flagship event with 1,000+ attendees, 40+ speakers, and 30+ exhibitors
  • Oversee the launch and positioning of the 8-week in-person SaaS Agency Internship Program as a premier brand and talent initiative

Drive Operational Excellence:

  • Manage budgets, staffing, vendors, and logistics for all experiential programs, ensuring smooth execution at scale
  • Define and optimize key metrics — including attendance, brand awareness, engagement, and trial conversion
  • Ensure cross-functional alignment by collaborating with Marketing, Product, Sales, and Community teams

Act as Brand Ambassador:

  • Represent HighLevel on stage or virtually as a compelling and credible voice of the brand when needed

What You'll Bring:

  • Passion for crafting immersive experiences that build brand affinity and drive engagement
  • Blend of creative vision and operational rigor across live and virtual activations
  • Willingness to travel :30% to ensure quality execution across 10–15 global events monthly
  • Proven cross-functional leadership across creative, operations, and marketing teams
  • Track record of delivering events and programs that drive trials, growth, and retention
  • Strong communicator with proven skills in project management, strategic planning, and cross-functional execution

Experience/Education/Certifications Required:

  • 7+ years in experiential marketing, brand strategy, or event leadership, with a track record of scaling global programs
  • Bachelor's degree in Marketing, Communications, Business, or related field (Master's/MBA a plus)
  • Deep expertise in experience design: content, environment, and technology

Why HighLevel?

  • High-growth company with a devoted user base and a huge market opportunity
  • A unique chance to shape not just product marketing, but also education and certification strategy
  • Collaborative team culture
  • Smart, passionate colleagues and room to lead

Equal Employment Opportunity Information:
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not