Online Marketing Manager

At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.Position SummaryThe Online Marketing Manager is responsible for the regular engagement of Customers globally through online channels, focusing on conversion-driven marketing including, but not limited to, Search Engine Optimization (SEO), Search Engine Marketing (SEM), email marketing, and social media marketing. This role sets the strategy and plan for marketing initiatives online for the Healthcare business units, ensuring targeted acquisition, engagement, and conversion of Customers and the regular improvement of key performance metrics.The Online Marketing Manager works closely with website designers, and developers, along with other online marketers and downstream marketing roles and in-country Commercial Marketing teams within the Healthcare organization, to ensure the effective development and implementation of initiatives and deliver an exceptional online Customer experience.Option for this to be a remote role if the future Associate lives outside of a 60 mile radius to our HQ in Mentor OH. Otherwise, the team meets in the office on Monday and Tuesday.What You'll Do As An Online Marketing ManagerOnline Marketing Strategy - 50%Owns the development of the annual online marketing plan for multiple Healthcare businesses, and the planning and execution of business objectives in support of the overall global Healthcare business strategyDevelops online marketing strategies and creates campaigns for downstream marketing initiatives as a result of 1) a strong and timely understanding of the business unit's business goals and strategies and 2) proactively surfacing opportunities online to improve KPIsManages the development and execution of website content for multiple country sites (>15) and languages (>10), including category pages, product detail pages, marketing spots, and long-form articles.Manages the digital functions specific to social and email content to build followership and drive educational awareness to influence B2B operations.Owns the strategy, execution, vendor relationships, and budget for business unit search engine marketing programs, including both Organic Search and Paid Search acquisition channelsDevelops and implement SEM strategies to support marketing plans and campaignsOwns the process to benchmark metrics and set performance targets for organic search and paid search and routinely documents best practices to educate and influence the Healthcare organizationTracks return on investment from marketing initiatives through the organic search and paid search acquisition channels and makes recommendations for future improvementRegularly reports performance metrics to business unit stakeholders, providing insights and recommendations on how to effectively use the online channels for business growthChannel Optimization and User Experience - 25%Responsible for the online Customer experience – responsible for data collection and analysis from quantitative and qualitative inputs, using data inputs to prioritize optimization recommendations to influence user experience and conversion metricsOwns the strategy and execution of all conversion optimization projects utilizing voice of Customer feedback, behavioral data, and best practices to scope elements of optimization tests, determine appropriate testing methodology, manages the design and development of variable creatives, obtain stakeholder signoff and reporting on testing outcomesOwns the process to benchmark performance metrics and manages dashboards using multiple analytics platforms and inputs to monitor and report on User Behavior, Customer Experience, and related key performance indicators such as goal conversionsWhat You'll Do as an Online Marketing Manager - cont'dEmail Marketing and Social Media Strategy and Execution – 15%Supports the Healthcare organization on best practices for email and social marketingLeads an end-to-end email campaign and social campaign program management (including strategy, creative, deployment, and tracking)Utilizes segmentation and list management to ensure email messaging is delivered to the appropriate audience, maximizing relevancy and valueEstablishes organization best practices for email marketing and social marketing through effective A/B testing, metrics analysis, design, content testing, etc.Benchmarks metrics and goals for each channelConsults, tracks and provides performance reports to stakeholders of their email and social programs and makes recommendations for future improvementsContinuous Improvement – 10%Supports the continuous improvement initiatives within the function, including standard work and the root-cause-countermeasure process in support of key performance indicators (KPIs)Works within the department's Lean tracking tools and provides data as needed for monthly documentation of performance against agreed-upon KPIsParticipates in Kaizen events when appropriate and supports the action plans that result from those eventsThe Experience, Skills, And Abilities NeededRequired:Bachelor's Degree in Marketing, Advertising, Communications or related field5-7+ years of experience in a similar role5+ years of experience in marketing campaign strategy development, measurement, and execution3-5 years of SEO/SEM experienceExperience in various email marketing systemsExperience in analytics, SEO/SEM, and website reporting tools, Google Analytics, Google Search Console, Google AdWordsExperience in triggered lead nurturing, educational and event-based email campaignsExperience in managing vendor relationshipsFamiliar with roles, responsibilities and call points within the hospital setting a plusAdvanced computer skills, including proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) and Internet savvyExcellent verbal and written communication skills and the ability to collaborate with and lead digital marketing strategy for various groups, including internal clients, Customers, and external vendorsHighly organized and detail-oriented, and can manage multiple projects effectively across the organization to drive measurable resultsThis is an individual contributor role with no direct reportsPreferred:Traditional marketing experience beneficialExperience with Sitecore CMS a plusWhat STERIS OffersWe value our employees and are committed to providing a comprehensive benefits package that supports your health, well-being and financial future.Here is a brief overview of what we offer:Market Competitive PayExtensive Paid Time Off and (9) added HolidaysExcellent Healthcare, Dental and Vision BenefitsLong/Short Term Disability Coverage401(k) with a company matchMaternity and Paternity LeaveAdditional add-on benefits/discounts for programs such as Pet InsuranceTuition Reimbursement and continued education programsExcellent opportunities for advancement in a stable long-term careerPay range for this opportunity is $90, $117, This position is eligible for bonus participation.Minimum pay rates offered will comply with county/city minimums, if higher than range listed. Pay rates are based on a number of factors, including but not limited to local labor market costs, years of relevant experience, education, professional certifications, foreign language fluency, etc.STERIS offers a comprehensive and competitive benefits portfolio. Click here for a complete list of benefits: STERIS BenefitsOpen until position is filled.STERIS is a leading provider of products and services that meet the needs of growth areas within Healthcare: procedures, devices, vaccines and biologics. We exist to fulfill our MISSION TO HELP OUR CUSTOMERS CREATE A HEALTHIER AND SAFER WORLD. STERIS is a $3B, publicly traded (NYSE: STE) company with approximately 18,000 associates and Customers in more than 100 countries.If you need assistance completing the application process, please call This contact information is for accommodation inquiries only and cannot be used to check application status.STERIS is an Equal Opportunity Employer. We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law. We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.The full affirmative action program, absent the data metrics required by k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location's HR Office during normal business hours.